Record ratings ‘the coolest part’ for Clark
Caitlin Clark believes the excitement surrounding her trailblazing college basketball career heralds a bright future for women’s sport in the United States as she prepares to join the professional ranks of the WNBA.
The 22-year-old Iowa phenomenon signed off from collegiate sport on Sunday with a disappointing 87-75 defeat to South Carolina in the national championship game in Cleveland.
However, Clark was able to see silver linings in the loss after her recordbreaking performances this year helped smash attendance and television ratings records and drew global media attention.
“When I think about women’s basketball going forward, obviously it’s going to continue to grow, whether it’s at the college level or the WNBA level,” Clark said of her legacy.
“Everybody sees the viewership numbers. When you’re given the opportunity, women’s sport thrives and that’s been the coolest part for me on this journey.
“We started the season playing in front 55,000 people, now we’re ending it in front of 15 million people on TV. It just continues to get better and better and that’s never going to stop.
“When you continue to give them the platform, things like this are just going to continue to happen.”
Clark said she hoped the success of Iowa would encourage leagues and media companies to invest in women’s sports.
“No matter what sport it is, believe in them the same, invest in them the same, and things are going to thrive,” she said. “You see it with other sports. Continue to invest time, money and resources for those people and give them the opportunities; I think that’s what’s going to drive women’s sports in the future.”
Clark said the fact that Iowa had brought new generations of fans to the sport was something she would cherish forever.
“People will remember the moments that they shared at one of our games or watching on TV, and how excited their daughter or son got about watching women’s basketball,” Clark said.
“That’s pretty cool; those are things that mean the most to me.”