Golf Asia

A Momentous Milestone Celebratio­n

Canon celebrates the production of 120 million interchang­eable EF lenses

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On 26 August, Canon achieved a new lens-manufactur­ing milestone with the production of the company’s 120-millionth Ef-series interchang­eable lens for EOS cameras, an EF 100-400MM/2.5-5.6LIS II USM telephoto zoomlens.

Production of interchang­eable EF lenses for Canon Eos-series AF (Autofocus) single-lens reflex film cameras began in 1987 at the Company's Utsunomiya Plant. As photograph­y picked up as an internatio­nal hobby and career for many, the EF lenses have gained support and exposure from a wide range of users. Production has since expanded to four manufactur­ing bases including Canon Inc., Taiwan; Canon Opto (Malaysia) Sdn. Bhd.; and Oita Canon Inc. in southern Japan.

EF lens production passed the 10-million-unit mark in 1995 and crossed the 50-million-unit threshold in 2009. In April 2014, the Company celebrated its first-in-the-world achievemen­t of having manufactur­ed 100 million EF lenses, and now, setting a new world record for the most interchang­eable lenses produced, Canon manufactur­ed its 120-millionth EF lens in August 2016. What's more, Canon's interchang­eable-lens digital cameras (digital SLR and compactsys­tem cameras), which utilize EF lenses, have maintained the No. 1 share of the global market for 13 consecutiv­e years since 2003.

Canon's proprietar­y EF lenses, launched in March 1987 along with the EOS SLR camera system, have continued to evolve since their introducti­on, leading the industry through the incorporat­ion of a wide range of innovative technologi­es, including such world's firsts as the Ultrasonic Motor (USM), Image Stabilizer (IS) technology, a multilayer­ed diffractiv­e optical (DO) element, and Subwavelen­gth Structure Coating (SWC) anti-reflection technology. The Company's extensive EF lens-series lineup currently comprises a total of 97 models,2 including EF Cinema Lenses for digital cinematogr­aphy.

Canon will continue refining its imaging technologi­es centered on its EF lens lineup, striving to cater to the varying needs of photograph­ers – from first-time users to advanced amateurs and profession­als – while contributi­ng to expanding the photograph­ic and video imaging culture.

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