OMEGA

The timeless timepiece, Omega continues on its journey as a brand that both inspires and is inspired by the masses, as it celebrates 60 years of the Speedmaster with classic new designs and a whirlwind #speedytuesday phenomenon

“Some things are classic, and when they’re classic, you will always want them. You’d be really upset if they changed. We want modern technology – like our cell phones – but there is something about having certain classic things, that if they changed, it would break your heart.” Classic, as George Clooney, Brand Ambassador of the Omega Speedmaster describes it, is the best starting point to the reasons why the Omega Speedmaster is successfully a marker of a sophistication and taste for both the creators and the owners. The Speedmaster, eponymous for the original piece intended for speeding racecars, soon became the chronograph used by NASA on its manned space missions. What stood out in the original piece were its rugged construction and the tachymetric scale on its bezel, revolutionizing design, durability and functionality of wristwatches. Even six decades from the time it was selected for its first space mission, the watch continues to be a permanent piece of equipment on the international Space Station. As Clooney said, it is a classic, and the truest testament to that is its enduring design that has since not been altered. This belief is furthered and affirmed by the success of the 2012 hashtag (#speedytuesday) which shot to popularity amongst the enthusiasts of the iconic watch, inspiring 41723