Cure Putters
Where form follows function
It all started in the spring of 2013 when retired architect Steve Davis walked off the range at his home club, Hammock Dunes after taking a lesson with PGA Professional, Jeff Ryan. Steve noticed a “monstrosity” of a putter in Jeff’s bag and started asking questions. Steve was curious and decided to roll a few putts with it as Jeff explained the advantages of the High MOI mallet. Their conversation continued, noting the putter’s strengths, weaknesses, and overall design. The ideas started to flow and before long the two were collaborating on a revolutionary new putter design and decided that they would test their ideas by building a few putters.
The goal was to create a more reliable, more forgiving putter that would reduce or eliminate several variables that contribute to putting problems. Guided by the principle "Form Follows Function", they began by considering what attributes EVERY golfer would benefit from.
• Higher MOI: Increased stability, forgiveness and distance control Achieved by larger face, light weight aircraft aluminium with extreme perimeter weighting allowing for dramatically higher MOI, at any weight setting
• Adjustable Weight: Wider range of weight, from standard to very heavy, allowing golfers to dial in the perfect feel to suit their stroke and tempo, with MOI increasing as weight is added - Achieved by developing a proprietary weight system which allows multiple weight combinations at the heel and toe • Adjustable Lie Angle & Interchangeable Shafts: The ability to custom fit any golfer, tall, short, left or right handed in minutes with standard, mid-length, or belly putter - Achieved by proprietary, rotating shaft disc assembly and removable, interchangeable shafts
• Better Roll: Eliminate backspin and get the ball rolling sooner to stay on the intended line - Achieved by a higher centre of gravity, lower loft, and deeper face that impacts the ball at the equator
Cure continued to see success on tour with a growing number of players on the PGA Tour, LPGA Tour, PGA Tour Champions, and PGA Tour Latino America putting a Cure in play, capturing wins and many Top-10s in the process. In 2017, Cure expanded the Classic Series line with the addition of the CX3 mallet. The RX Series, CX1 and CX2 returned with subtle enhancements to the head shape, new alignment and shaft options. Later in the year, Cure launched the CX4 mallet and introduced an anodized red finish option.
Fast forward to 2018, Cure launched the Tour X Series, which was designed with feedback from their Tour Players and features a slightly smaller head with a sleeker, lower profile, multi-metal design with High MOI and a wide range of adjustable weighting. Cure also introduced the Hybrid X Series which combines the finest aspects of Cure engineering, featuring an adjustable lie angle with interchangeable shafts, a multi-metal design with a lightweight aluminium head, stainless steel inserts in the heel and toe, and removable steel weights for adjustability. All Cure Putters are CNC milled from a solid block of T-6160 Aircraft Aluminium and 100% Made and Assembled in the USA,