The BMW Lifestyle Collections
New design concepts, colours and materials for a fully updated product range
The BMW Collection
The on-trend colour shade copper and eyecatching graphic elements inspired by the futuristic design of the BMW Concept Car Vision Next 100 provide stylish accents. For example, the “Alive Geometry” of the concept vehicle is reproduced in the haptic structure of the BMW Thermal Mug in high-quality stainless steel, as well as in the classy embossing on the BMW Notebook and on the inner lining of the high-sheen BMW Men’s Soft Down Jacket. The copper colour shade brings an additional, very elegant contrast to the largely dark blue, grey and white items. The discreet shadow print of the BMW logo on the BMW Ladies’ T-shirt in organic cotton and the copper-coloured zip fasteners of the sporty BMW Ladies’ Sweatshirt Jacket lend the outfits a distinctive style.
BMW M Collection
By contrast, the dominant shades of the BMW M Collection are Black and Marina Bay Blue. The latter is the official colour of the new BMW M5 and was named after the Formula One race circuit in Singapore. Employing high-tech materials such as carbon, which is used for the roof, rear spoiler and exterior mirrors of BMW’S M
models, and Makrolon polycarbonate, the BMW M Collection reinforces its claim to elite sporting pedigree. This is true not only of the apparel and accessories such as the BMW M Women’s Sweatshirt Jacket, with carbon structure on the hood and Makrolon polycarbonate BMW M Boardcase is inspired by the roofline of BMW M cars and is complemented to attractive effect by the distinctive carbon-fibre-look foil print in Marina Bay Blue and the four double-rollers featuring the BMW M5 rim design.
BMW i Collection
The BMW i Collection embodies the fusion of sustainability, premium quality, innovation and exceptional design, and offers intelligent products for all areas of life. The apparel stands out not only with puristic forms and understated colours, but above all through the use of distinctive cuts and resource-efficient materials. For example, the BMW i Women’s Jacket in organic cotton has an asymmetrical cut, a high-quality lining in an elegantly contrasting colour and a sophisticated design detail: its buttons are made from recycled paper. The BMW i T-shirt for ladies and men features both organic cotton and the ecofriendly lyocell-fibre material TENCEL, which is produced from sustainably forested natural Eucalyptus wood and ensures the T-shirt is extremely soft to the touch.
BMW The Collection
A particular highlight of the BMW Lifestyle portfolio is the BMW The Collection. Inspired by the top-end BMW 7 Series Individual design elements and equipped with “Smart Travel Features”, the collection contains an exclusive selection of luxurious accessories and travel items, of which many have been codeveloped with two highly credible premium partners: Montblanc and Horizn Studios.
The collection put together exclusively for BMW by La Maison Montblanc includes large and small items made from the finest Italian leather, notably the Montblanc for BMW Pen Pouch, Montblanc for BMW Credit Card Holder and Montblanc for BMW Duffle Bag, and exquisite writing instruments, such as the Montblanc for BMW Fountain Pen with handcrafted 585 / 14 K gold nib and platinum-plated rings. All the products in the collection share a unique Montblanc for BMW design, which takes its cues from the woven-look quilting of the seats in the BMW 7 Series Individual – in the form of either elegant leather embossing or the weave pattern of the royal-blue Jacquard lining.
Since luxury also means providing thoroughly conceived solutions for our increasingly digitalised world, BMW Lifestyle has teamed up with international travel brand Horizn Studios to present a pair of chic travel items: the Horizn Studios for BMW Trolley and Horizn Studios for BMW Boardcase.
As well as the tough, hard-shell construction made from aerospace-grade polycarbonate, the Italian leather and the low-noise Hinomoto 360° rollers from Japan in exclusive BMW rim design, this luggage series also appeals with another, extremely practical feature: an integrated, removable power bank with a 10,000mah battery and two USB ports.
Two models will also be added to the BMW Bikes Collection in 2018. Thanks to its innovative folding mechanism and lightweight aluminium frame, the new and compact BMW Folding Bike makes the ideal city model for quick spins around town. BMW Lifestyle is also appealing to the youngest road users with the addition of the BMW Kids Scooter (in an array of colours) to the BMW Kids Collection. The BMW Kids Scooter can be adjusted according to age and ability, courtesy of a seat and integrated drawer for smaller children or a removable seat and height-adjustable handlebar as a pure scooter for bigger kids. The line-up of BMW Miniatures will also gain a series of new models in 2018. Historic cars like the BMW M1 and BMW 507, and stars of the present day – such as the BMW M6 Convertible – all ensure that every detail of a BMW Miniature will put smiles on faces.
The BMW Lifestyle collections are available from April 2018 at shop.bmw.com and from selected BMW dealers.