HUGO BOSS Celebrates

Star studded reopening events of the BOSS Store at the Marina Bay Sands

Guests from the worlds of fashion, media as well as business partners and local celebrities were invited to an exclusive reception that included a Q&A session with recently announced local BOSS brand ambassador, Joseph Schooling (Gold medallist in the 100m butterfly at the 2016 Olympics and Singapore's first-ever Olympic gold medallist in any sport) and actor, Sebastian Stan (Winter Soldier/white Wolf/bucky in Marvel's Avengers and Carter Baizen in Gossip Girl). Following this, actor Chris Hemsworth (Thor in Marvel's Avengers) attended the second store event.

In celebration of the reopening, some 1,000 guests were invited to a

BOSS Men's and Womenswear fashion show presenting the Fall/winter 2018 collection at the Marina Bay Sands. Among local celebrities like Pierre Png, Andrea De Cruz, Sheila Sim and Tan Chuando, internationally renowned actors Chris Hemsworth and Sebastian Stan watched the presentation from the front row. The show finale included the official launch of the local BOSS campaign, starring Joseph Schooling. At the after-party, model Park Soo Joo and Swedish DJ Mike Perry filled the air with a DJ set.

The new store features wooden cabinets, generous and comfortable seating areas, integrated skylights, as well as granite flooring that enhance the inviting atmosphere. The new interior conveys a cosy feel, welcoming customers to the world of BOSS. On a total retail space of 511 square meters the store features the latest BOSS Men's and Womenswear Spring/summer and Pre-fall 2018 collections including shoes and accessories as well as the Joseph Schooling capsule collection that was developed in partnership with BOSS and is now available exclusively across BOSS Stores in Singapore.