Celebrating 30 Years Of Passion

Chopard and Mille Miglia 2018

Since 1988 Chopard has been the historic partner and official timekeeper of the Mille Miglia, and in 2018 Chopard celebrated its 30th partnership with the Mille Miglia. The race saw 440 teams competing over a distance of one thousand miles (around 1,600km) on a historic route that runs from Brescia to Rome and back via Tuscany. This competitive event is only open to cars of the type that took part in the great race between the years 1927 and 1957. Loyal to this tradition that began 30 years ago in 1988, Karl-friedrich Scheufele, Chopard co-president and a passionate driver, participated alongside his long-lasting friend and racing legend Jacky Ickx. Several friends of the brands attended the race, famous American actor Adrian Brody partnered Porsche driver Timo

Bernhard. Albert Carreras son of the famous tenor José Carreras, went to the starting line with his friend Jordi Pascual. In total, Chopard took no fewer than five cars to the starting line. The Maison presented during this race different Mille Miglia watch models: the Mille Miglia 2018 Race Edition, the Mille Miglia Racing Colours and the Mille Miglia GTS Power Control Grigio Speciale.

This year again, Karl-friedrich Scheufele chose to honour Chopard's partnership with Porsche Motorsport. The legendary driver and friend of the House Jacky Ickx drove with Karl Friedrich Scheufele the Porsche 550A Spyder RS, a loan from the Porsche Museum. The car specially created in 1956 and destined to make its mark on the history of motorsports. “Porsche cars and especially the 550 Spyder RS is a very reliable car as well as very fun to drive. I really enjoy driving it ! Especially with my friend Jacky Ickx. We did our first Mille Miglia race together in 1989.”

Adrian Brody, friend of the Maison Chopard, partnered the famous Porsche pilot, Timo Bernhard, to start the race in position 301 on the ramp of Viale Venezia in a Porsche 356 car from 1955. Albert Carreras, son of the famous tenor José Carreras drove the race with his co-pilot Jordi Pascual in a Mercedes Benz 300 SL, owned by the Scheufele family. From Hong Kong, Mr David Hu, friend of Chopard, decided to take part in this adventure under the Chopard flag with great expectation to live once again a fantastic racing moment. From Italy, Mr Pomelli and his son, friends of the Maison as well, chose to rediscover their fantastic country and experience the Mille Miglia as drivers.