Golf Asia

Vietnam Golf Coast to Create

Top-ranked Clubs Announce New Marketing Organisati­on in Central Vietnam

-

Seven signature designed golf courses in Central Vietnam are joining hands to form a new golf-specific destinatio­n marketing group, extending from the upand-coming city of Da Nang to the foothills of Hue and shores of Hoi An.

Vietnam Golf Coast marked its official launch in Da Nang, with 18 holes event at the BRG Da Nang Golf Resort, followed by a media event and awards dinner at the Sheraton Grand Da Nang. Members of the internatio­nal and local press, industry leaders and golf enthusiast­s gathered for the event, which comes on the heels of Vietnam’s appointmen­t of ‘Hall of Fame’ golfer and celebrated golf course architect Greg Norman as national tourism ambassador.

On its inception, the new destinatio­n marketing organisati­on links seven of the region’s top-rated signature courses: Laguna Golf Lang Co (designed by Sir Nick Faldo), Ba Na Hills Golf Club (designed by Luke Donald), Montgomeri­e Links (designed by Colin Montgomeri­e), BRG Da Nang Golf Resort (designed by Greg Norman and Jack Nicklaus), Vinpearl Golf Nam Hoi An (IMG Design), as well as the soon-to-open Hoiana Shores Golf Club (designed by Robert Trent Jones Jr.), in a league that promises to capture the attention of avid golfers worldwide.

“The goal of Vietnam Golf Coast is to shine a light on the amazing golf courses here in Central Vietnam,” said Mr. Ben

Styles, Chairman of the Vietnam Golf Coast Group. “Together we have an opportunit­y to showcase some legends of golf and golf architectu­re in one location, alongside pristine beaches and compelling tourism activities for all.” Holistical­ly, the members of Vietnam Golf Coast aim to create jobs within local communitie­s, and raise the standard of golf within Vietnam.

Vietnam’s courses have garnered a slew of accolades in recent years. The country was singled out as ‘Asia’s Best Golf Destinatio­n’ at the World Golf Awards in 2017 and 2018.

Golf Digest named Laguna Lang Co Golf Resort among the ‘Best Golf Resorts in Asia’ and BRG Da Nang Golf Resort placed among the publicatio­n’s list of ‘World’s 100 Best Golf Courses’ in 2018. Ba Na Hills Golf Club picked up the trophy for ‘Asia’s Best Golf Club’ at the World Golf Awards 2018, while Montgomeri­e Links took home the title of ‘Best Golf Course in Vietnam’ at the Asian Golf Awards in 2018. The Vinpearl Golf Nam Hoi An recently played host to the qualificat­ion rounds of the Vinpearl World Amateur Golfers Championsh­ip, after which the Vietnam golf team successful­ly defended the championsh­ip title of WAGC 2018 in Malaysia.

Mr. Nguyen Xuan Binh, Deputy Director of Danang Tourism Department underscore­d Central Vietnam’s growing attraction­s for golfers. “With all these internatio­nally renowned golf courses in one place, it’s a great chance for golfers from all over the world to come and decide which is their favourite,” he said.

 ??  ??
 ??  ??
 ??  ??

Newspapers in English

Newspapers from Hong Kong