Seriously Engineered For More Speed
Titleist’s Pro V1 and Pro V1x Gets Longer and is Yellow
Faster from core to cover, the new Titleist Pro V1 and Pro V1x golf balls leave the clubface with more ball speed and lower long game spin for more distance, while providing the best short game control to help golfers shoot lower scores.
“We found that golfers at every level are extraordinarily satisfied with the performance of their Pro V1 or Pro V1x. At the same time, golfers keep telling us they would still like more distance, as long as they don’t have to give anything else up,” said Michael Mahoney, Vice President, Golf Ball Marketing. “Our chemists and engineers discovered a way to cast an even thinner urethane cover, increasing the percentage of speedenhancing materials in the overall construction. Pro V1 and Pro V1x are now even faster, all while maintaining the scoring performance and feel characteristics that golfers demand from these golf balls.”
What’s new inside the 2019 PRO V1 & PRO V1x
- A 17% thinner cast Urethane Elastomer cover system delivers more ball speed. The proprietary cover formulation, developed exclusively for Pro V1 and Pro V1x, still retains its trusted Drop-and-stop™ greenside control and soft feel. - Beneath the thinner cover, a faster ionomeric casing layer increases ball speed and lowers long game spin. Thickened by 14% on Pro V1 and 11% on Pro V1x, it creates higher ball speeds with lower driver and long game spin. - The new 2.0 ZG Process Cores are formulated for more distance. The outermost portions of the solid core Pro V1 and dual core Pro V1x have increased in stiffness while maintaining their soft centers, creating faster engines with higher ball speed and lower long game spin.
Would you take a yellow PRO V1 seriously? Titleist says yes, so all the new technology comes wrapped in a new high visibility colour option, high optic yellow; already tour validated, and is available beginning March 15. “The performance and durability characteristics of our cast urethane are the best in the industry. It’s because we formulate and manufacture the cover ourselves that we are able to control the material with such precision and consistency. While it may seem pretty straightforward, recreating those properties in yellow required a new and complex chemistry with considerable iteration until we got it just right.” Mahoney said.
When it comes to choosing between the total performance of Pro V1 and Pro V1x, both balls deliver increased ball speed and lower long game spin for maximum distance, consistent flight, Drop-and-stop™ short game control and long-lasting durability. Golfers will however notice similar differences in flight, feel and spin as in the prior generation models, with Pro V1 providing optimal flight and spin for most golfers, flying lower than Pro V1x with a penetrating trajectory, with very soft feel. While Pro V1x flies higher, spins more on iron shots and has a slightly firmer feel.
Titleist takes prides in the fact that it continuously invests in advanced technology and quality control at Titleist Ball Plants 3 and 4, where every ball is manufactured to the industry’s highest performance and quality specifications, ensuring that every new generation of Pro V1 and Pro V1x are the best performing and most consistent models ever. Consistency from ball to ball, and dozen to dozen, a founding principal of the Titleist golf ball business, is critical to allowing golfers to consistently execute the same types of shots, round after round.
Playing the new Pro V1 for the first time in competition, Charles Howell III won the RSM Classic in a sudden-death playoff for his first PGA Tour victory in 11 years. Howell, who switched from the 2017 Pro V1x, shot a final-nine 31 that included birdies on three of his final four holes to make the playoff.
“The 2019 Pro V1 for me is a home run,” Howell said. “I’m getting all the ball speed I had with the prior generation Pro V1x and more. Plus, the new Pro V1 feels softer to me around the green. Ball speed off the driver is a pretty hard and fast measurable, whereas touch and feel around the green is player dependent. I go through a fairly rigorous testing process when it comes to new equipment, but it did not take long for me to put this ball into play seeing it gives me the best of both worlds.”
Howell is one of more than 60 players that have now put the new Pro V1 and Pro V1x in play around the world since the Phoenix Open.