The World of Baume & Mercier

A New Horological Partnership Announced

In celebration of their new partnership, F J Benjamin and Baume & Mercier cohosted a launch event showcasing the brand’s historical museum timepieces, new Baumatic collection and 2019 novelties.

Guests arrived at Brixton 23 - a gentleman’s speakeasy bar and restaurant, and were led through a secret wardrobe entrance to enter the world of Baume & Mercier. Greeting them at the start fo the journey was a historical wall showcasing the brand’s heritage video, and eight vintage watches which were flown in from the Baume & Mercier Museum in Geneva.

Arriving in Malaysia for the first time, these priceless watches were chosen from significant periods in the brand’s history; an 1850’s pocket watch, an 1950’s complete calendar chronograph, and delicate ladies timepieces from the Art Deco period through to the 1970’s.

Walking through four benefit stations, guests were introduced to the first Baume & Mercier collection equipped with an in-house mechanical movement; the Baumatic. Created as a result of the brand’s 189-year watchmaking expertise and after five years of research and development,

Baumatic was designed to provide innovative solutions in the four distinct areas of power reserve, chronometric accuracy, sensitivity to magnetic fields and durability.

Also on display were the exciting new 2019 novelties from the Classima and Clifton Club collection, an assortment of men and ladies timepieces with elegant or sporty designs. Guests also enjoyed a personalized pocket square monogrammed service for the afternoon.

Nash Benjamin, CEO of F J Benjamin Holdings and Romain Lambert, Managing Director of Baume & Mercier, South East Asia and Oceania, welcomed guests and shared their joint vision of the partnership in which F J Benjamin will be instrumental in growing and developing Baume & Mercier across the Singapore and Malaysia markets.

Nash Benjamin, chief executive of F J Benjamin, said: "We are delighted to be appointed exclusive distributor for Baume & Mercier which enjoys a long history in luxury Swiss watchmaking, and is distributed in over 100 countries today. We look forward to developing further the presence of the brand in our markets."

Romain Lambert, managing director of Baume & Mercier, Southeast Asia and Oceania, said: "We are excited to partner with F J Benjamin in Singapore and Malaysia... It is clear that there is an untapped opportunity to develop a stronger retail network in order to service current and potential Baume & Mercier customers."