Cleveland Frontline Putters
Face Forward Weighting For Consistently Straighter Putts
Cleveland turns the notion of high MOI on its head with the release of the Frontline range. A radical new weighting brings the centre of gravity forward, providing a different process for engineering a putter.
“We are very excited about Frontline because it is a completely new approach to putter design,” said Jacob Lambeth, Research and Development Engineer at Cleveland Golf. “By pairing an extreme centre of gravity with an improved speed optimized face, we’ve designed a putter that uniquely maximizes directional and speed consistency. Combined with slick black cosmetics, great shapes and hosel options for different stroke types, Frontline really is the whole package.”
The challenge was creating a putter that’s powerful enough to counteract miss-hits and provide consistently straighter putts, and the foundation of Frontline is Tungsten Forward Weighting, which places two Metal Injection Molded (MIM) tungsten weights in the face of the putter.
For decades, most mallets have weights in the rear of the putter to increase stability on off-centre impacts, but this design places the centre of gravity in the back of the putter. Frontline does the opposite, bringing the centre of gravity forward for more accuracy on the greens.
Cleveland’s Speed Optimized Face Technology (SOFT) further normalises ball speed across the face for consistent distance performance on every putt. Every model in Frontline features an individualised SOFT pattern to help mitigate speed and distance loss, especially on off-centre strikes.
Three different mallet options include Cleveland’s 2135 Technology to help with proper alignment when standing over that critical putt, and two different hosel types, single bend and slant neck, help provide a superior fit. The single bend option is ideal for straight stroke types, while the slant neck option fits best for golfers with a slight arc stroke.
Frontline comes standard with the Lamkin SINKFIT Pistol Frontline grip.