ZENITH REVAMPS SINGAPORE BOUTIQUE
Flagship boutique at MBS premieres a brand new look
Swiss luxury watchmaker Zenith has unveiled its newly revamped Singapore flagship boutique at The Shoppes at Marina Bay Sands, one of Singapore’s leading shopping, entertainment and dining destinations. It is natural for a storied brand like Zenith to have an enhanced presence in the luxury mall, of which the space now spans over 800 square metres.
Sporting a new retail concept, the revamped boutique reflects the brand’s spirit with a central blue element stretching from the entrance, across the floor to the ceiling, representing a yearn to reach for “your star” in a starry night sky, while at the same time creating a welcoming environment for guests. It flaunts a contemporary and futuristic décor inspired by Zenith’s “Time to Reach your Star” philosophy.
It is a philosophy to inspire individuals to pursue their dreams and make them come true - against all odds. Since its establishment in 1865, Zenith watches have accompanied extraordinary figures that have dreamt big and strived to achieve the impossible – from Louis Blériot’s history-making flight across the English Channel to Felix Baumgartner’s record-setting stratospheric free-fall jump.
Innovation is Zenith’s guiding star, and upon entering the boutique, one is ushered into a modern space with a sense of the vertical, walls in grey hues complement clean lines - a reflection of the brand’s pioneering approach to luxury horology and its devotion to innovation and precision.
Watch buffs can look forward to a comprehensive selection of the current Zenith collections - the avant-garde Defy collection, retro-chic Pilot collection, as well as boutique-exclusive timepieces.
Julien Tornare, CEO of Zenith, declared: “At Zenith, we understand our clients well and we know that the new generation of consumers are well-travelled and knowledgeable. It’s important for us to create a conducive environment for them to hear us tell the Zenith story. This way, we can impress them not just with our products but also the legacy of the brand and the savoir faire we boast.”