IWC'S VR Boutique

IWC explores retail innovation via virtual reality

As the next decade heralds IWC’S continued commitment to elevate client experience, the Swiss watch manufacturer now marks its next step in retail innovation with the unveiling of a virtual reality boutique. The first of its kind globally, it presents all the opportunity to enjoy a seamless and comprehensive brand experience on the go, as if visiting an IWC boutique in real-life.

Entering a web link (https://watches. iwc.com/ionvb-pr) brings visitors to the IWC Virtual Boutique, realised through a digital interpretation of the brand’s elegant retail space at ION Orchard. Its familiar façade welcomes visitors into thematic displays of emotional storytelling that celebrate each IWC watch family.

Exploring the panoramic universe is enabled by clever 360-degree technology. Each digital pinpoint brings selected timepieces into focus, with all pertinent details perusable at a glance. IWC Client Advisors are available in real time on weekdays, or through a private e-appointment.

“Engineered for exploration, IWC has always been a pioneer in new innovations to enhance the journey of discovery for our clients. At a time where virtual connections are more frequent and accessible than physical ones, visitors can now enjoy the convenience and availability of an IWC experience, outside the traditional retail infrastructure.” says Mr. Stanislas Rambaud, Managing Director for IWC South East Asia.

“With a growing demographic of younger clients that desire technology touch points, this endeavor also affirms our determination in extending the world of IWC to new friends, while strengthening engagements with existing fans of the brand.” he adds.