Time Well Shared

IWC inspires and entertains with digital content

IWC recently launched its “Time Well Shared” initiative, where members of the IWC family share their passion and knowledge through digital channels. The aim is to lift spirits with inspiring and entertaining content during this period of uncertainty and isolation.

This has led to the unique opportunity to follow Michelin three-star chef and IWC brand ambassador Esben Holmboe Bang into the kitchen as he prepared a spring-inspired dish. Available at IWC’S Instagram TV channel, the chef also generously shared his recipe with followers. Esben Holmboe Bang, of restaurant Maaemo in Oslo, has for many years collaborated with IWC, connecting haute horlogerie with haute cuisine. Quality craftsmanship and exceptional materials are key terms both in cooking and in the manufacture of IWC watches.

Each “Time Well Shared” video will include a link to allow viewers to make voluntary donations. With the funds raised, IWC will support Save the Children, which aims to protect children and families in countries that are hit by the virus.