LG Puricare 360° Double Air Purifier

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Since 1948 Land Rover has been manufacturing authentic 4x4s that represent true 'breadth of capability' across the model range. This year, Range Rover celebrates 50 years of pioneering innovation, peerless refinement and unparalleled all-terrain capability with the introduction of the new Range Rover Fifty.

The original luxury SUV has defined the market since June 1970 and, five decades on, the Range Rover has evolved to become a family of desirable and capable luxury vehicles. Its compelling blend of design, refinement and engineering innovation has ensured its place as the benchmark for all luxury SUVS.

Over its 50-year lifespan, the Range Rover has achieved many world firsts and completed numerous impressive feats. It has crossed the notoriously impassable ‘Darien Gap,' was the first vehicle to ever be displayed at the Louvre Museum in Paris, and has even twice won the Parisdakar rally. One would be hard-pressed to find any other vehicle that combines the levels of luxury, comfort and sophistication with off-road capability and on-road performance as the Range Rover.

With its clamshell bonnet, distinctive floating roof, split tailgate and trademark front fender vents, the Range Rover of today can still trace its roots back to the 1970 original. In its golden anniversary year, it is now the most efficient, connected, luxurious and capable yet.

In celebrating 50 years of a motoring icon, the limited-run Range Rover Fifty will be restricted to just 1,970 vehicles globally, in recognition of the year the original Range Rover was launched.

Building on the luxuriously appointed autobiography, the Range Rover Fifty features a number of bespoke exterior accents in Auric Atlas as well as two unique 22-inch wheel designs. The badging features a ‘Fifty' script created personally by Prof Gerry Mcgovern OBE, Land Rover's Chief Creative Officer, which will appear on the exterior of the vehicle and throughout the interior on the unique “1 of 1970” centre console commissioning plaque, headrests, dashboard and illuminated treadplates.

Prof Gerry Mcgovern OBE, Land Rover Chief Creative Officer, said: “In the world of luxury vehicles, the Range Rover has always stood apart as peerless and enduring. Its unique and pioneering sensibilities together with an unrivalled engineering approach have been the intrinsic values which our customers have admired since the first of the breed was revealed in 1970.”

The world’s first filter-type portable air purifier is designed for users on-the-go to deliver safe, clean air. The wireless portable air purifier employs LG’S 4-Step Filtration System to remove 99 percent of particulates as small as 0.3 micrometres, before the powerful Twin Tornado Dual Fan disperses the clean air far and wide. Highly efficient and fast, it cleans 50 percent of the air inside a car in 10 minutes. Small, quiet, and light weight, it freshens the air for up to 8 hours at low speed or 2 hours at the highest setting on battery power alone, and can be used in an enclosed stroller without waking a peacefully sleeping baby.