#Legend

Rising young singer Somi Jeon, aka Somi, opens up about her new journey as a solo artist, armed with prodigious passion and positivity

Rising young singer SOMI JEON aka SOMI is starting her new journey as a solo artist, armed with her prodigious passion and positivity – and ready for whatever the future holds

- Creative Direction / Gordon Lam Photograph­y / Kim Yeong-jun Coordinati­on / Legend Entertainm­ent Group Styling / Choi Min-hye Hair / Gahee Make-Up / AMA Text and Interview / Danny Kang Special thanks to The Black Label

SOMI, THE YOUNG Korean-Dutch- Canadian singer who was born in Canada but raised in South Korea, debuted in 2016 as a member of K-pop group I.O.I. She had the honour of taking the crown on the girl-group auditionba­sed survival reality show Produce 101, setting the stage for her potential as a rising star in the years to come.

With her positive, energetic and bubbly personalit­y, Somi became well known as the “human vitamin”, spreading her cheerful vibes wherever she appeared. Now she’s setting off on a new journey with her first solo song, “Birthday”, which was released in June.

She’s now ready to show the real Somi, just the way she is – an 18-year- old who wants to make her presence known. Posing with different attitudes in different looks throughout the shoot, her joyfulness between shots filled the studio with laughter, and her skills in bringing out a kaleidosco­pe of diverse, cohesively charming vibes in front of the camera left the studio in awe.

Why did you choose “Birthday” as your debut single and what meaning does the song have?

If you look into the lyrics, you can see that it has a lot of emphasis on being reborn and it has multiple meanings. I would say number one would be: “I’m going to do whatever I want, and I’m just me and I love myself.” Also, I’m 19 years old in Korean age, so it’s my last year as a teenager. So I wanted to put a lot of attitude and show the “Savage Somi”, if you know what I mean. The song itself is an uptempo dance song. It’s very pop and very bright, but has swag at the same time – and that’s something that I always wanted to do. It’s kind of my personalit­y, so I thought it was a perfect fit.

What do you want to do the most when you turn 20 (in Korean age) next year?

I think a lot of people around me are very worried, because I really want to drive. They’re like, “No, Somi, you can’t drive” – but I still want to. So I’m trying to get my driver’s licence next month.

So far, you’ve had the nicknames “Vitamin” and “Centre”, but what would you like to be known as in the future?

This is my favourite question! I want to be called “Iconic Hot Chick” because I want to be all of that – iconic and hot.

Other than music, what are you interested in?

I like working out; I do Pilates. And I like drawing. I’m also interested in fashion and art. I have a lot of DIY projects that I do. For example, I experiment a lot with things at home – I rip my clothes up, put them back together and then tear them apart again.

“If you look into the lyrics, you can see that it has a lot of emphasis on being reborn and it has multiple meanings” SOMI

How would you describe your daily fashion?

I have a lot of ups and downs. Sometimes I’ll go wild and sometimes I’ll be cool. So in one word, I would say “unique”. These days I’m trying to be more girly, wearing feminine clothes like heels, skirts and dresses.

You’re talented in various fields such as music, art and sports. What are you not good at?

There are a lot of things I’m not good at, but I would say baking. Because I go with the flow, but for baking, you have to be exact with the measuremen­ts. I can’t do that. I just go with the flow. If it turns out good, then it’s a happy surprise for me.

Do you also like travelling?

I really like travelling and there are a lot of places I want to go. But if I could choose now, I would like to go to Morocco and Vietnam. I’m not a planner, so I don’t have any plans. I just go there and then I discover what to do. Since I’m a natural at blending in, I don’t really need plans. But for eating, it’s another story – because I’m a big foodie. I research for days on what I’m going to eat there.

What do you want to eat the most right at this moment?

Mexican food. Chimichang­a! I just like how it’s pronounced.

What’s the biggest thing on your mind lately?

How can I eat whatever I want to eat without gaining weight. It’s on my mind every day. It’s a daily issue. Yes, I’m a super-foodie!

What’s your next challenge ?

The official answer would be my next album. But to be honest, it’s my 20s. I don’t know what’s going to happen.

What advice would you give to those who are following in your footsteps?

I would say: don’t be negative. People constantly make up excuses about why they can’t do something – but the only thing that’s stopping you is you. So suck it up and get over it. I know that you can totally nail it!

Lastly, what do you want to say to your fans?

I’m very happy I got to connect with my fans through #legend. I would like to see them all soon. Thank you for your love and support. And I love you!

“I would say: don’t be negative. People constantly make up excuses about why they can’t do something – but the only thing that’s stopping you is you” SOMI

 ??  ??
 ??  ?? Petite Wulu ear stud in 18K white gold with diamonds _ Qeelin Black dress with blue ruched sleeves _ Tory Burch
Petite Wulu ear stud in 18K white gold with diamonds _ Qeelin Black dress with blue ruched sleeves _ Tory Burch
 ??  ?? Wulu earring in 18K white gold with diamonds _ Qeelin
Black jacket with tweed panels and ivory silk top _ Tory Burch
Wulu earring in 18K white gold with diamonds _ Qeelin Black jacket with tweed panels and ivory silk top _ Tory Burch
 ??  ?? Wulu earring in 18K white gold with diamonds _ Qeelin
Black jacket with tweed panels, white printed dress and multicolou­red panelled eel-skin boots _ Tory Burch
Wulu earring in 18K white gold with diamonds _ Qeelin Black jacket with tweed panels, white printed dress and multicolou­red panelled eel-skin boots _ Tory Burch
 ??  ?? Black tweed dress with multicolou­red sequins and leopard-print collar _ Louis Vuitton
Black tweed dress with multicolou­red sequins and leopard-print collar _ Louis Vuitton
 ??  ??
 ??  ?? Yellow mesh and organza dress and nude monogramme­d bodysuit _ Fendi
Yellow mesh and organza dress and nude monogramme­d bodysuit _ Fendi
 ??  ?? Yellow mesh and organza dress, nude monogramme­d bodysuit and red patent-leather boots _ Fendi
Yellow mesh and organza dress, nude monogramme­d bodysuit and red patent-leather boots _ Fendi
 ??  ?? Black and pink shearling cape, black printed floral dress and Mary Jane pumps _ Miu Miu
Black and pink shearling cape, black printed floral dress and Mary Jane pumps _ Miu Miu
 ??  ?? Wulu earring, ring and sautoir in 18K white gold with diamonds _ Qeelin Black printed floral dress _ Miu Miu
Wulu earring, ring and sautoir in 18K white gold with diamonds _ Qeelin Black printed floral dress _ Miu Miu
 ??  ?? Black lace dress _ Prada
Small Classic Bo Bo earring in 18K white gold with diamonds and rubies _ Qeelin
Black lace dress _ Prada Small Classic Bo Bo earring in 18K white gold with diamonds and rubies _ Qeelin
 ??  ?? White blouse, black lace dress and pink crystallis­ed pumps _ Prada
White blouse, black lace dress and pink crystallis­ed pumps _ Prada
 ??  ?? Plum raincoat, beige woven leather skirt and black boots _ Bottega Veneta
Plum raincoat, beige woven leather skirt and black boots _ Bottega Veneta

Newspapers in English

Newspapers from Hong Kong