FLOREN­TINE MAS­TER­PIECE

#leg­end cre­ative direc­tor GOR­DON LAM goes to Florence to at­tend the de­but of the A. Lange & Söhne 1815 Rat­tra­pante Per­pet­ual Cal­en­dar Handw­erk­skunst

#Legend - - TIME TRAVEL - Pho­tog­ra­phy / Gor­don Lam

the name right. A. Lange & Söhne is the name of a Ger­man watch­maker, pro­nounced ah lang-uh oont sown-uh, de­liv­ered in your best Hol­ly­wood Ger­man ac­cent. This should pre­vent any un­for­tu­nate mis­un­der­stand­ings, should you buy a watch bear­ing the A. Lange & Söhne brand.

#leg­end was the only English-lan­guage pub­li­ca­tion in Hong Kong in­vited by A. Lange & Söhne to Florence to at­tend the un­veil­ing of its 1815 Rat­tra­pante Per­pet­ual Cal­en­dar Handw­erk­skunst to the ea­gerly await­ing world. I couldn't pro­nounce it, but I was de­lighted to ac­cept the in­vi­ta­tion on be­half of the mag­a­zine.

On ar­riv­ing at The St. Regis Florence ho­tel, I was pre­sented with an A. Lange & Söhne watch, which was mine to wear for the du­ra­tion of my visit – it was a Sax­o­nia An­nual Cal­en­dar. Lunch was served in the Giardino

Bar­dini, a Re­nais­sance gar­den with a breath­tak­ing view over Florence, where Wil­helm Sch­mid, the charm­ing chief ex­ec­u­tive of A. Lange & Söhne, wel­comed us.

Guided by the com­pany's regional man­ag­ing direc­tor, Gae­tan Guil­los­son, and its regional mar­ket­ing and com­mu­ni­ca­tions man­ager, Jenny Chan, our group of jour­nal­ists from the Asia-Pa­cific re­gion went sight­see­ing. We be­gan at the Pi­azza del Duomo. We kept our­selves busy In­sta­gram­ming pic­tures of our A. Lange & Söhne watches, set against the beau­ti­ful back­drop of the Floren­tine ar­chi­tec­ture. The fa­mous square and the streets around it are packed with tourists from all cor­ners of the world, and I got lost in the crowd a few times. But the ea­gle-eyed Guil­los­son plucked me from the horde and we all made our way back to the ho­tel.

This page and op­po­site: From one leg­end to an­other, Gor­don Lam at­tends the launch of A. Lange & Söhne’s 1815 Rat­tra­pante Per­pet­ual Cal­en­dar Handw­erk­skunst on the rooftop of The Westin Ex­cel­sior, Florence

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