FUNCTIONALLY TRANSFORMATIVE

Established in 1997, local furniture and interior design firm Golden Furniture currently has four stores located in North Point, Hung Hom and Sha Tin. With an eight-person design team, Golden Furniture specialises in luxury home design, and has worked on a wide range of projects from nano flats to spacious villas.

“Our seasoned in-house designers have four to 14 years of professional experience. And unlike most other design firms, we also have our own renovation and remodelling team,” explains Karence Chan, Sales and Marketing Director at Golden Furniture. “Therefore, we provide thoughtful and comprehensive after-sales service. Honesty and integrity are at the core of our company value, and our clients have been very satisfied with our work.”

To keep up with the times, Golden Furniture has been allocating their efforts in online marketing. “Online media is a focus of our current marketing strategy,” Chan says. “In the past, about 80% of our marketing resources were used on traditional magazine advertising. These days, at least 70% of the resources are being put online. In this day and age, people are used to accessing their information online.”

Chan admits that the company is having an easier time with the mainland market compared to the local market in Hong Kong— “Majority of our client base are from mainland China, who are willing to pay more for quality design and be able to attain the quality that they want and expect. Whereas in Hong Kong, clients tend to focus on how cheap they can get it done. As a result, it can sometimes be challenging for us to achieve the balance between budget and quality.” Given that we will see a flush of new developments entering the market over the next year, Chan predicts that the local interior design market boom will continue into the future. Combating the trend of small home sizes, Golden Furniture has been working hard on conceptualising great designs for small homes, and the firm’s award-winning Jade Suites project is a testimony of the originality of their design. “This onebedroom flat has an area of 266 square feet. We decided to remove the walls and replace them with ripple glass and sliding doors. A large bookshelf is placed in the middle of the flat to divide the space while keeping it open and unified at the same time, and gives the owner a place to put books and decorative objects,” explains Kathy Ho, designer of the Jade Suites project. “The underfloor compartments help the owner solve the storage problem common for tiny units,” finishes Ho. To utilise the small apartment size to its fullest, Ho installed a transformative dining table which can be collapsed into the floor. “It is a wonderful and practical space-saver. You can pull it out whenever needed; once you’re done, it can retract back to the floor so you can sit or do yoga on it.”