T.Dining by Hong Kong Tatler - - V-zug Special -

Her­itage brand V-ZUG demon­strates how Swiss in­ge­nu­ity

re­sults in top-class kitchen and laun­dry ap­pli­ances

Switzer­land is renowned for pro­duc­ing the finer things in life—whether it’s choco­lates, bank­ing ser­vices or time­pieces. But a lesser-known fact is that the na­tion is also home to lux­u­ri­ous de­sign that’s ideal for fill­ing your home. For more than 100 years, V-ZUG has man­u­fac­tured kitchen and laun­dry ap­pli­ances that ex­em­plify the Swiss val­ues of in­no­va­tion and sus­tain­able de­sign, de­liv­er­ing top-qual­ity prod­ucts to clients in 18 dif­fer­ent coun­tries.

The com­pany made its start as a small plant with only 39 em­ploy­ees in 1913, gal­vanis­ing sim­ple items such as buck­ets and wa­ter­ing cans from sheet me­tal. The firm ven­tured into the realm of kitchen ap­pli­ances—cook­ers and ovens, to be pre­cise—af­ter a merger in the 1970s and it hasn’t looked back since. To­day, some of the world’s best chefs—An­dreas Cam­i­nada of the il­lus­tri­ous Schloss Schauen­stein, for in­stance—use V-ZUG ap­pli­ances in their restau­rant kitchens.

Af­ter 90 years of lead­ing the mar­ket in its na­tive coun­try, V-ZUG de­cided to in­tro­duce its cre­ations to Asia. The brand is cel­e­brat­ing the first an­niver­sary of its ZUGORAMA show­room in Hong Kong, which opened in the heart of the Cause­way Bay shop­ping hub in Novem­ber 2016.

This fol­lowed the open­ing of ZUGORAMA Shang­hai in 2014, which was V-ZUG’s first ex­pe­ri­ence cen­tre in Asia.

If you’re look­ing to in­tro­duce V-ZUG into your own kitchen, there are a few pieces that are not to be missed. The brand is per­haps best known for its mas­tery of steam, and re­cently launched the Combi-Steam MSLQ, an in­ge­nious prod­uct that is the first of its kind to com­bine oven heat­ing, mi­crowav­ing and steam­ing in one de­vice. As the world’s fastest steam oven, it has al­ready net­ted ac­co­lades such as the pres­ti­gious Plus X Award. The Adora SL dish­washer, mean­while, com­bines eco-friendly func­tion­al­ity with stun­ning de­sign; the ap­pli­ance uses less en­ergy and wa­ter to pol­ish dish­ware to a spot­less, sparkling state.

When it comes to laun­dry ap­pli­ances, the RE­FRESH-BUT­LER and the Adora SLQ WP wash­ing ma­chine should be at the top of your list. The for­mer is a world ex­clu­sive tex­tile fab­ric care sys­tem that re­moves odour, bac­te­ria and creases from the most del­i­cate of fab­rics by util­is­ing state-of-the-art steam tech­nol­ogy—and it even gen­tly dries fab­rics and shoes, which is per­fect for those un­ex­pected rain show­ers. The thor­ough­ness of RE­FRESH-BUT­LER is com­ple­mented by the ef­fi­ciency of the Adora SLQ WP, whose heat-pump tech­nol­ogy elim­i­nates the need to iron de­signer gar­ments af­ter wash­ing. It also greatly re­duces en­ergy and wa­ter con­sump­tion for a more en­vi­ron­men­tally friendly wash.

The V-ZUG Gourmet Academy pro­gramme can aid your de­ci­sion-mak­ing process when it comes to kit­ting out your kitchen. The V-ZUG chefs im­part their culi­nary know-how through a variety of live demon­stra­tions and cook­ing cour­ses at ZUGORAMA, guid­ing clients on how to best use the brand’s ap­pli­ances to max­i­mum ef­fect and how to cook with steam. If you de­sire the finer things in your home, look no fur­ther than V-ZUG.


Through in­no­va­tive and sus­tain­able de­sign prac­tices, V-ZUG has proven to be a lead­ing player in the kitchen and laun­dry ap­pli­ances in­dus­try


V-ZUG’s award­win­ning de­signs in­clude the Com­biSteam MSLQ oven

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