Heritage brand V-ZUG demonstrates how Swiss ingenuity
results in top-class kitchen and laundry appliances
Switzerland is renowned for producing the finer things in life—whether it’s chocolates, banking services or timepieces. But a lesser-known fact is that the nation is also home to luxurious design that’s ideal for filling your home. For more than 100 years, V-ZUG has manufactured kitchen and laundry appliances that exemplify the Swiss values of innovation and sustainable design, delivering top-quality products to clients in 18 different countries.
The company made its start as a small plant with only 39 employees in 1913, galvanising simple items such as buckets and watering cans from sheet metal. The firm ventured into the realm of kitchen appliances—cookers and ovens, to be precise—after a merger in the 1970s and it hasn’t looked back since. Today, some of the world’s best chefs—Andreas Caminada of the illustrious Schloss Schauenstein, for instance—use V-ZUG appliances in their restaurant kitchens.
After 90 years of leading the market in its native country, V-ZUG decided to introduce its creations to Asia. The brand is celebrating the first anniversary of its ZUGORAMA showroom in Hong Kong, which opened in the heart of the Causeway Bay shopping hub in November 2016.
This followed the opening of ZUGORAMA Shanghai in 2014, which was V-ZUG’s first experience centre in Asia.
If you’re looking to introduce V-ZUG into your own kitchen, there are a few pieces that are not to be missed. The brand is perhaps best known for its mastery of steam, and recently launched the Combi-Steam MSLQ, an ingenious product that is the first of its kind to combine oven heating, microwaving and steaming in one device. As the world’s fastest steam oven, it has already netted accolades such as the prestigious Plus X Award. The Adora SL dishwasher, meanwhile, combines eco-friendly functionality with stunning design; the appliance uses less energy and water to polish dishware to a spotless, sparkling state.
When it comes to laundry appliances, the REFRESH-BUTLER and the Adora SLQ WP washing machine should be at the top of your list. The former is a world exclusive textile fabric care system that removes odour, bacteria and creases from the most delicate of fabrics by utilising state-of-the-art steam technology—and it even gently dries fabrics and shoes, which is perfect for those unexpected rain showers. The thoroughness of REFRESH-BUTLER is complemented by the efficiency of the Adora SLQ WP, whose heat-pump technology eliminates the need to iron designer garments after washing. It also greatly reduces energy and water consumption for a more environmentally friendly wash.
The V-ZUG Gourmet Academy programme can aid your decision-making process when it comes to kitting out your kitchen. The V-ZUG chefs impart their culinary know-how through a variety of live demonstrations and cooking courses at ZUGORAMA, guiding clients on how to best use the brand’s appliances to maximum effect and how to cook with steam. If you desire the finer things in your home, look no further than V-ZUG.
TOP OF THE LINE
Through innovative and sustainable design practices, V-ZUG has proven to be a leading player in the kitchen and laundry appliances industry
DINING BY DESIGN
V-ZUG’s awardwinning designs include the CombiSteam MSLQ oven