FCA In­dia rolls out net­work strategy

Auto components India - - NEWS - ACI

FCA In­dia, a wholly-owned sub­sidiary of Fiat Chrysler Au­to­mo­biles, plans to go ‘co­he­sive’ with its net­work strategy in In­dia. FCA’s net­work strategy is be­ing rolled out con­sid­er­ing the com­pany’s grow­ing port­fo­lio of Fiat and Jeep ve­hi­cles. With Jeep ve­hi­cles added to its Fiat port­fo­lio, the com­pany is pre­par­ing for an in­crease in its In­dian cus­tomer base, es­pe­cially with the up­com­ing launch of the lo­calised Jeep Com­pass next year.

“We in­tend to pro­vide our cus­tomers with a sales and ser­vice ex­pe­ri­ence as a co­he­sive process, one that will demon­strate our com­mit­ment that will make FCA’s ex­ist­ing and fu­ture cus­tomer base feel very spe­cial. Our pre­mium Des­ti­na­tion Stores set the bench­mark and re­flect our new strategy and in­tent,” Kevin Flynn, Pres­i­dent and Manag­ing Di­rec­tor, FCA In­dia, said,

In an ac­tive net­work-ex­pan­sion mode since the launch of its 2 iconic SUVs, the Jeep Wran­gler and the Jeep Grand Chero­kee this Au­gust, FCA has added 3 more sales and ser­vice out­lets to its ex­ist­ing dis­tri­bu­tion and af­ter-sales ser­vice base in up­scale lo­ca­tions. Con­cept Mo­tor­car Pvt. Ltd., FCA’s first Jeep Des­ti­na­tion Store was opened in Ahmed­abad, Gu­jarat, in Septem­ber this year.

Land­mark Life­style Cars Pvt. Ltd., In­dia’s first ‘FCA Des­ti­na­tion Store’, is lo­cated in the up­scale Worli area in South Mum­bai. One of FCA’s big­gest show­rooms, it has a dis­play area of over 8,500 sq.ft that ac­com­mo­dates Fiat, Abarth and Jeep ve­hi­cles. A mas­sive 12,035 sq.ft au­tho­rised work­shop is com­ing up, off the West­ern Ex­press High­way at And­heri (East), in sub­ur­ban Mum­bai. RDC Au­to­mo­bile Pvt. Ltd., Chen­nai’s Jeep Des­ti­na­tion Store, is lo­cated at the Perun­gudi area on Old Ma­ha­balipu­ram Road (OMR). This is FCA’s largest ‘self-con­tained’ Jeep Brand 3S fa­cil­ity yet, and is spread across 17,700 sq.ft of dis­play, ser­vice and park­ing ar­eas, all in a sin­gle lo­ca­tion.

FCA has part­nered with the Land­mark Group for its sales and ser­vice out­lets in New Delhi as well. The 11700 sq.ft show­room is lo­cated at Mathura Road and its 12,000 sq.ft au­tho­rised work­shop is at Moti Na­gar, New Delhi.

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