FCA India rolls out network strategy
FCA India, a wholly-owned subsidiary of Fiat Chrysler Automobiles, plans to go ‘cohesive’ with its network strategy in India. FCA’s network strategy is being rolled out considering the company’s growing portfolio of Fiat and Jeep vehicles. With Jeep vehicles added to its Fiat portfolio, the company is preparing for an increase in its Indian customer base, especially with the upcoming launch of the localised Jeep Compass next year.
“We intend to provide our customers with a sales and service experience as a cohesive process, one that will demonstrate our commitment that will make FCA’s existing and future customer base feel very special. Our premium Destination Stores set the benchmark and reflect our new strategy and intent,” Kevin Flynn, President and Managing Director, FCA India, said,
In an active network-expansion mode since the launch of its 2 iconic SUVs, the Jeep Wrangler and the Jeep Grand Cherokee this August, FCA has added 3 more sales and service outlets to its existing distribution and after-sales service base in upscale locations. Concept Motorcar Pvt. Ltd., FCA’s first Jeep Destination Store was opened in Ahmedabad, Gujarat, in September this year.
Landmark Lifestyle Cars Pvt. Ltd., India’s first ‘FCA Destination Store’, is located in the upscale Worli area in South Mumbai. One of FCA’s biggest showrooms, it has a display area of over 8,500 sq.ft that accommodates Fiat, Abarth and Jeep vehicles. A massive 12,035 sq.ft authorised workshop is coming up, off the Western Express Highway at Andheri (East), in suburban Mumbai. RDC Automobile Pvt. Ltd., Chennai’s Jeep Destination Store, is located at the Perungudi area on Old Mahabalipuram Road (OMR). This is FCA’s largest ‘self-contained’ Jeep Brand 3S facility yet, and is spread across 17,700 sq.ft of display, service and parking areas, all in a single location.
FCA has partnered with the Landmark Group for its sales and service outlets in New Delhi as well. The 11700 sq.ft showroom is located at Mathura Road and its 12,000 sq.ft authorised workshop is at Moti Nagar, New Delhi.