ZF will ex­plore new ver­ti­cals, es­tab­lish In­dia as global sourc­ing hub: Suresh KV

Over the years, ZF Friedrichshafen AG has suc­ceeded in lo­cal­is­ing highly tech­no­log­i­cal prod­ucts in In­dia, and “this year on, we will fo­cus on the ‘Make-in-In­dia’ theme. We will be sourc­ing qual­ity prod­ucts for our global port­fo­lio. We also hope to ex­plore

Auto components India - - COVER STORY - Ashish Bha­tia Suresh KV,

Q: Au­to­mo­tive will con­tinue to be a ma­jor area of fo­cus over the next 2 to 3 years. Our ef­forts are to lever­age the strengths of both the part­ners for a prod­uct port­fo­lio that is grow­ing rapidly.


How do the gov­ern­ment poli­cies and ini­tia­tives im­pact the com­mer­cial ve­hi­cle and the auto com­po­nent sec­tors. How does the com­pany plan to align its oper­a­tions to such a dynamic en­vi­ron­ment?

Suresh: The Gov­ern­ment has touched upon most is­sues. Dur­ing the last 2 years a lot of corrections have been done. We are re­ally look­ing for­ward to see the pace of im­ple­men­ta­tion pick­ing up in the next 3 years. As an or­gan­i­sa­tion, we are try­ing to be flex­i­ble enough to adapt to all the up­com­ing changes, both in the prod­ucts and the pro­cesses. With the ex­pe­ri­ence and the skill of our work­force, we are con­fi­dent of be­ing ready for the fu­ture. The gov­ern­ment has in­stilled con­fi­dence in the auto com­po­nent sec­tor. The as­sur­ance of positive pol­icy changes and re­forms are tes­ti­mo­ni­als to it. Con­sumers to­day have evolved and so have their de­mands. This in­crease in de­mand of In­dian con­sumers is go­ing to play a huge role in push­ing man­u­fac­tur­ers to pro­duce In­dia made qual­ity prod­ucts to cater to their needs. A thrust on man­u­fac­tur­ing guar­an­tees cre­ation of jobs and an im­proved in­fras­truc­ture of the an­cil­lary in­dus­tries.


How do you see the re­struc­tur­ing and con­sol­i­da­tion ex­er­cise con­tribut­ing to growth? Are there any bold mea­sures un­der way?

Suresh: The ob­jec­tive has been to bring in a more func­tional fo­cus to im­prove our ef­fi­cien­cies in oper­a­tions and pre­dictabil­ity to­wards the cus­tomers. Af­ter hav­ing come un­der the same roof, we are now striv­ing to bring in syn­er­gies within the func­tions, with a goal to move to­wards ex­cel­lence in what­ever we do.


How does ZF In­dia plan to dif­fer­en­ti­ate its prod­uct from com­pe­ti­tion in the fu­ture? Cases-in­point are the man­ual trans­mis­sion (EcoMid) and other chas­sis com­po­nents like the V-link and Torque rod.

Suresh: Look­ing at the positive sen­ti­ments pre­vail­ing in the mar­ket and a good mon­soon sea­son gone by, we are positive that there will be growth in the au­to­mo­tive sec­tor over the com­ing months. With all the above, we are work­ing with a few business units and cus­tomers for analysing the growth in terms of vol­umes of the ex­ist­ing prod­ucts as well as the new prod­ucts. While those dis­cus­sions are al­ready un­der way, it would be a lit­tle pre­ma­ture

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