New Hero Glamour launched in Buenos Aires
Hero MotoCorp, the world’s largest two-wheeler manufacturer, has unveiled in Buenos Aires, Argentina, its new bike, `Glamour’ (‘Ignitor’ in Central and South American markets), its first-ever global launch of a new product outside India.
The launch of the Glamour coincides with the commencement of Hero’s operations in Argentina, its 35th market in a rapidly growing global footprint. Hero MotoCorp has appointed Marwen SA as its distributor in Argentina.
This combined launch comes in conjunction with the impressive debut of Hero MotoSports Team Rally – comprising riders C S Santosh and Joaquim Rodrigues - at the Dakar rally 2017.
The new Glamour was unveiled at a glittering ceremony at the historic Law University in the capital city, and was attended by senior government officials, members of the diplomatic corps, and more than 100 Hero MotoCorp associates, including global distributors and dealers from India.
On this occasion, Pawan Munjal, Chairman, Managing Director and CEO, Hero MotoCorp, said, “The past 5 years have seen Brand Hero evolving into a major global player. Mobility solutions are developed at our state of the art R&D facilities in India and distributed globally. And the extent of this growth is today showcased here in Argentina, the first ever global launch of our new bike, while our team races along in the Dakar Rally for the first time”.
“This launch is reflective of the importance of Argentina and Latin America for us on our global map. South America is an important market for us, a fact borne out by our first overseas manufacturing facility in Colombia. With the commencement of our operations in Argentina, we are significantly increasing our presence in the region. We will be focusing on capturing an adequate market share here with our iconic product range. We have already begun our brand-building initiatives for Argentina by bringing onboard the Argentine legend, Diego Simeone, the coach of Atletico de Madrid, he added. (Simeone is the second global sports icon after Tiger Woods, to join the Hero family).
Marwen SA was established in 2004 and in 2015 the Company established a manufacturing plant in Villa Rosa Province of Buenos Aires. The plant has a capacity of 5000 units per year with plans for future expansion. For the local market in Argentina, Hero MotoCorp has rolled out 4 products from its wide portfolio in the first phase - Hunk, Hunk Sports, Ignitor and the scooter – Dash. In the second phase of its operations, the company will look at bringing in more products across different segments. These products will be sold through a network of 40 dealers across the regions of Capital Federal and GBA. Pawan Munjal and Esteban Casares, President Marwen SA, inaugurated the first of these dealerships in Buenos Aires. Spread over an area of 250 square meters, the dealership displays all the new two-wheelers launched in the country. A 500 square meter service-centre will also become operational in a couple of months, to provide optimum after-sales services to all Hero customers.
Esteban Casares said, “We are extremely happy and excited to partner Hero MotoCorp and look forward to a long and successful association. We are confident that customers in Argentina will appreciate the Hero motorcycles and scooters that are known for their quality, reliability and performance, across the world. The market in Argentina has a huge potential for the type of products that Hero offers and thus we are confident that the Brand will soon gain momentum across the country”.
The masculine and sportier Glamour makes a strong technological statement with the new BS-IV complaint engine that also features Hero patented and proven i3S technology.
In addition to delivering an extraordinary performance and fuel-efficiency, the Glamour carries an unmatched stylequotient and offers an exciting package of class-leading features to add to the brand.
Hero MotoCorp is the market leader in 125cc motorcycle segment in India. With the introduction of the Glamour, the company aims to expand its presence in the segment globally, thus, swiftly moving towards becoming a ‘million club’ brand within this financial year (FY’17).