New Hero Glam­our launched in Buenos Aires

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Hero Mo­to­Corp, the world’s largest two-wheeler man­u­fac­turer, has un­veiled in Buenos Aires, Ar­gentina, its new bike, `Glam­our’ (‘Ig­n­i­tor’ in Cen­tral and South Amer­i­can mar­kets), its first-ever global launch of a new prod­uct out­side In­dia.

The launch of the Glam­our co­in­cides with the com­mence­ment of Hero’s op­er­a­tions in Ar­gentina, its 35th mar­ket in a rapidly grow­ing global foot­print. Hero Mo­to­Corp has ap­pointed Mar­wen SA as its dis­trib­u­tor in Ar­gentina.

This com­bined launch comes in con­junc­tion with the im­pres­sive de­but of Hero Mo­toS­ports Team Rally – com­pris­ing riders C S San­tosh and Joaquim Ro­drigues - at the Dakar rally 2017.

The new Glam­our was un­veiled at a glit­ter­ing cer­e­mony at the his­toric Law Univer­sity in the cap­i­tal city, and was at­tended by se­nior govern­ment of­fi­cials, mem­bers of the diplo­matic corps, and more than 100 Hero Mo­to­Corp as­so­ci­ates, in­clud­ing global dis­trib­u­tors and deal­ers from In­dia.

On this oc­ca­sion, Pawan Mun­jal, Chair­man, Man­ag­ing Di­rec­tor and CEO, Hero Mo­to­Corp, said, “The past 5 years have seen Brand Hero evolv­ing into a ma­jor global player. Mo­bil­ity so­lu­tions are de­vel­oped at our state of the art R&D fa­cil­i­ties in In­dia and dis­trib­uted glob­ally. And the ex­tent of this growth is to­day show­cased here in Ar­gentina, the first ever global launch of our new bike, while our team races along in the Dakar Rally for the first time”.

“This launch is re­flec­tive of the im­por­tance of Ar­gentina and Latin Amer­ica for us on our global map. South Amer­ica is an im­por­tant mar­ket for us, a fact borne out by our first over­seas man­u­fac­tur­ing fa­cil­ity in Colom­bia. With the com­mence­ment of our op­er­a­tions in Ar­gentina, we are sig­nif­i­cantly in­creas­ing our pres­ence in the re­gion. We will be fo­cus­ing on cap­tur­ing an ad­e­quate mar­ket share here with our iconic prod­uct range. We have al­ready be­gun our brand-build­ing ini­tia­tives for Ar­gentina by bring­ing on­board the Ar­gen­tine leg­end, Diego Sime­one, the coach of Atletico de Madrid, he added. (Sime­one is the se­cond global sports icon af­ter Tiger Woods, to join the Hero fam­ily).

Mar­wen SA was es­tab­lished in 2004 and in 2015 the Com­pany es­tab­lished a man­u­fac­tur­ing plant in Villa Rosa Prov­ince of Buenos Aires. The plant has a ca­pac­ity of 5000 units per year with plans for fu­ture ex­pan­sion. For the lo­cal mar­ket in Ar­gentina, Hero Mo­to­Corp has rolled out 4 prod­ucts from its wide port­fo­lio in the first phase - Hunk, Hunk Sports, Ig­n­i­tor and the scooter – Dash. In the se­cond phase of its op­er­a­tions, the com­pany will look at bring­ing in more prod­ucts across dif­fer­ent seg­ments. These prod­ucts will be sold through a network of 40 deal­ers across the re­gions of Cap­i­tal Fed­eral and GBA. Pawan Mun­jal and Este­ban Casares, Pres­i­dent Mar­wen SA, in­au­gu­rated the first of these deal­er­ships in Buenos Aires. Spread over an area of 250 square me­ters, the deal­er­ship dis­plays all the new two-wheel­ers launched in the coun­try. A 500 square meter service-cen­tre will also be­come op­er­a­tional in a cou­ple of months, to pro­vide op­ti­mum af­ter-sales ser­vices to all Hero cus­tomers.

Este­ban Casares said, “We are ex­tremely happy and ex­cited to part­ner Hero Mo­to­Corp and look for­ward to a long and suc­cess­ful as­so­ci­a­tion. We are con­fi­dent that cus­tomers in Ar­gentina will ap­pre­ci­ate the Hero mo­tor­cy­cles and scoot­ers that are known for their qual­ity, re­li­a­bil­ity and per­for­mance, across the world. The mar­ket in Ar­gentina has a huge po­ten­tial for the type of prod­ucts that Hero of­fers and thus we are con­fi­dent that the Brand will soon gain mo­men­tum across the coun­try”.

The mas­cu­line and sportier Glam­our makes a strong tech­no­log­i­cal statement with the new BS-IV com­plaint en­gine that also fea­tures Hero patented and proven i3S tech­nol­ogy.

In ad­di­tion to de­liv­er­ing an ex­tra­or­di­nary per­for­mance and fuel-ef­fi­ciency, the Glam­our car­ries an un­matched style­quo­tient and of­fers an ex­cit­ing pack­age of class-lead­ing fea­tures to add to the brand.

Hero Mo­to­Corp is the mar­ket leader in 125cc mo­tor­cy­cle seg­ment in In­dia. With the in­tro­duc­tion of the Glam­our, the com­pany aims to ex­pand its pres­ence in the seg­ment glob­ally, thus, swiftly mov­ing to­wards be­com­ing a ‘mil­lion club’ brand within this fi­nan­cial year (FY’17).

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