Tata Com­mu­ni­ca­tions brings tech­nolo­gies from F1 to en­ter­prises

Auto components India - - CONTENTS - Text : Jim Gorde

Tata Com­mu­ni­ca­tions has been associated with For­mula One Busi­ness, es­pe­cially for data man­age­ment and in­for­ma­tion ex­change for the For­mula One teams. “Over the years, our part­ner­ship with For­mula 1 has grown to cover the en­tire ecosys­tem — from the com­pany that runs the sport to the team that wins the sport, and to the range of broad­cast­ers who take the sport to the fans glob­ally,” ac­cord­ing to Mehul Ka­pa­dia, Vice Pres­i­dent, F1 Busi­ness and Prod­uct Mar­ket­ing, Tata Com­mu­ni­ca­tions.

Since 2012, as the Of­fi­cial Con­nec­tiv­ity Provider of For­mula 1, as well as Of­fi­cial Web Host­ing and Con­tent De­liv­ery Network Provider of For­mula1.com, Tata Com­mu­ni­ca­tions has pow­ered For­mula 1 to seam­lessly reach out to its tens of millions of fans across the globe with com­plete end-to-end so­lu­tions. They in­cluded set­ting up a track­side data cen­tre at each race lo­ca­tion in 2 days and dis­man­tling it in just 3 hours, a process that would tra­di­tion­ally take weeks. The teams, both on­site at the cir­cuit and in re­mote lo­ca­tions, are in­te­grated com­pletely into the For­mula 1 setup. All this en­sures that For­mula 1 al­ways has the ‘Speed To Lead’.

Tata Com­mu­ni­ca­tions’ tech­nol­ogy lead­er­ship and fo­cused ap­proach to fos­ter a cul­ture of in­no­va­tion in the sport has been recog­nised by mul­ti­ple stake­hold­ers. As the Of­fi­cial Con­nec­tiv­ity Sup­plier to the Mercedes AMG Petronas team, Tata Com­mu­ni­ca­tions pro­vides the team with 3 times faster con­nec­tiv­ity than be­fore, the abil­ity to trans­fer live race data around the world in less than a quar­ter of a se­cond. This is en­abled by Tata Com­mu­ni­ca­tions’ round the world wholly owned sub-sea fi­bre ring, and the rapid trans­fer of rich data from over 150 of the car’s sen­sors, which are be­ing sent from the track to the fac­tory and vice-versa. This gives the Mercedes AMG Petronas For­mula 1 team the time to dis­trib­ute data to the right en­gi­neers across the world; and a safe and re­li­able ac­qui­si­tion and trans­fer of data which is mon­i­tored by both an on­site team and a re­mote team who of­fer round-the­clock sup­port.

Apart from pro­vid­ing tech­nol­ogy and media ser­vices to F1, Mercedes AMG Petronas, GP2, GP3 and Porsche Su­per­cup rac­ing se­ries, Chello Media, Red Bull Media House, and Sky, Tata Com­mu­ni­ca­tions has also launched the F1 Con­nec­tiv­ity In­no­va­tion Prize with For­mula One Man­age­ment and the Mercedes AMG Petronas For­mula One Team to fos­ter and re­ward con­nec­tiv­ity in­no­va­tion and cre­ative think­ing with a US $50,000 (Rs 33 lakh) bounty. “Our fo­cus re­mains on pro­vid­ing the best con­nec­tiv­ity and col­lab­o­ra­tion ser­vices with the best service level agree­ments, just as we would for any other cus­tomer”, Ka­pa­dia said.

Real-time dis­plays

There is tremen­dous scope to make a lot of data avail­able live to the view­ers. For ex­am­ple, a driver’s tyre strat­egy could be broad­cast live dur­ing the races so that the spec­ta­tors can un­der­stand what is hap­pen­ing. There are also big ad­vances in broad­cast qual­ity over the years. Most re­cently, Tata Com­mu­ni­ca­tions, For­mula One Man­age­ment and Sky have tested in ac­tion Ul­tra High Def­i­ni­tion (UHD) broad­cast­ing at the 2016 Sin­ga­pore Grand Prix. Sky will now show all races of the 2017 sea­son in UHD, which of­fers 4 times higher res­o­lu­tion than HD, mak­ing F1 a more pow­er­ful, im­mer­sive ex­pe­ri­ence for fans than ever be­fore.

This year, Tata Com­mu­ni­ca­tions cel­e­brates its fifth year as the Of­fi­cial Con­nec­tiv­ity Provider of For­mula 1. It has en­abled in­no­va­tions across mul­ti­ple spheres of the busi­ness of For­mula One Man­age­ment. All For­mula One group busi­nesses and race lo­ca­tions are connected to the Tata Com­mu­ni­ca­tions Global Network. For­mula One Man­age­ment’s IT in­fra­struc­ture and For­mula1.com are also co-lo­cated and hosted in Tata Com­mu­ni­ca­tions’ world-class data cen­tres.

Con­nect­ing For­mula One Man­age­ment cir­cuits and of­fices all over the world on Tata Com­mu­ni­ca­tions’ network has it­self re­sulted in an ini­tial 10-fold speed in­crease. This is made pos­si­ble by Tata Com­mu­ni­ca­tions’ whol­ly­owned sub­sea ca­ble network, the largest in the world, pro­vid­ing con­nec­tiv­ity to more than 240 coun­tries and ter­ri­to­ries. This aligns per­fectly with For­mula 1, whose races take place all over the world — some­times in re­mote and chal­leng­ing lo­ca­tions. Tata Com­mu­ni­ca­tions’ ro­bust and su­per­fast fi­bre op­tic ca­ble ring en­sures seam­less con­nec­tiv­ity at each race event as well as to For­mula1.com.

Tata Com­mu­ni­ca­tions helps For­mula One Man­age­ment work smarter and more se­curely by host­ing its essen­tial IT in­fra­struc­ture. En­abling re­mote op­er­a­tions for the live broad­cast pro­duc­tion has cre­ated ef­fi­cien­cies of 50% cost sav­ings by re­duc­ing track­side in­fra­struc­ture, lo­gis­tics and pres­ence. This part­ner­ship is a true cul­mi­na­tion of Tata Com­mu­ni­ca­tions’ pur­suit of ex­cel­lence in in­no­va­tion, the ca­pa­bil­i­ties of its network and the ex­per­tise of de­liv­er­ing ex­treme re­li­a­bil­ity and se­cu­rity.

In 2013, Tata Com­mu­ni­ca­tions part­nered with Mercedes AMG Petronas to be­come the ‘Of­fi­cial

Man­aged Con­nec­tiv­ity Sup­plier’ to the team, de­liv­er­ing world­class track­side con­nec­tiv­ity for the team at all For­mula 1 race lo­ca­tions us­ing the Tata Com­mu­ni­ca­tions Global Network. Tata Com­mu­ni­ca­tions’ su­pe­rior man­aged con­nec­tiv­ity so­lu­tions from the pit wall back to the team’s head­quar­ters in Brack­ley, UK, en­able a team of ded­i­cated spe­cial­ists to an­a­lyse abun­dant amounts of real-time data re­motely and faster than ever be­fore to con­trib­ute to vi­tal de­ci­sions live on the race day. In a sport gov­erned by split-se­cond de­ci­sion-mak­ing this trans­lates into a crit­i­cal com­pet­i­tive ad­van­tage.

Apart from con­nec­tiv­ity ser­vices, Tata Com­mu­ni­ca­tions also pro­vides media ser­vices to For­mula 1. Con­sumer de­mand for high­qual­ity live con­tent across dif­fer­ent plat­forms is grow­ing. “We work with 20+ broad­cast­ers to de­liver F1 to fans across the globe. Last year, Tata Com­mu­ni­ca­tions was cho­sen by For­mula One Man­age­ment to pro­vide broad­cast ser­vices for the GP2, GP3 and Porsche Su­per­cup rac­ing se­ries. This year, Tata Com­mu­ni­ca­tions also part­nered with Sky to de­liver the live broad­cast feeds of all 21 Grands Prix over our global su­per­fast fi­bre network. We have also suc­cess­fully tested in ac­tion live Ul­tra High Def­i­ni­tion (UHD) broad­cast­ing at the 2016 Sin­ga­pore Grand Prix. Sky will now show all races of the 2017 sea­son in UHD”, Ka­pa­dia said.

Data Trans­fer

In­no­va­tion and data an­a­lyt­ics de­fine F1. A frac­tion of a se­cond is the dif­fer­ence be­tween suc­cess and fail­ure in this sport. A win­ning team needs a car that can reach a top speed of over 233 mph (375 km/h), a driver with a re­ac­tion time of less than 0.4 sec­onds, and a crew that makes the race win­ning calls in the heat of the mo­ment based on ac­cu­rate and up to the se­cond in­for­ma­tion. Data is an in­valu­able tool in the teams’ ar­se­nal. Dur­ing each race, the team dis­sects in­for­ma­tion recorded by up to 200 sen­sors on each car, gen­er­at­ing about 2,000 data points a minute. From this data, en­gi­neers glean in­sights on fac­tors rang­ing from tyre pres­sure and fuel con­sump­tion to trends af­fect­ing past lap times to en­able the team to come up with a win­ning race strat­egy.

Tata Com­mu­ni­ca­tions’ network has tre­bled thehe speed of data trans­fer for the Mercedes AMG Petronas For­mula 1 team, en­abling crit­i­cal race car teleme­try and sen­sor data, such as tyre degra­da­tion and tem­per­a­ture, air­flow, aero­dy­nam­ics,s, throt­tle, brake and oill tem­per­a­ture, and move­ments in­side the gear­box, to be trans­ferred in less than a quar­ter of a se­cond from a race­track any­where in the world to the team’s fac­tory in the UK and vice-versa. That is 0.244 sec­onds to send a sig­nal around the world, trans­mit­ting 128 GB of data per se­cond. With the vol­ume of data an­a­lysed by the team grow­ing each sea­son, this in­fra­struc­ture de­liv­ers a real com­pet­i­tive ad­van­tage to the team. For­mula 1 is a sport that is at the cut­ting edge of the tech­nol­ogy. There will cer­tainly be new forms of tech­nol­ogy to be de­ployed to the cars as well as the en­tire op­er­a­tional me­chan­ics of the teams associated with the sport in the sea­sons to come.

Take Vir­tual Re­al­ity (VR) and Aug­mented Re­al­ity (AR), for ex­am­ple, these ap­pli­ca­tions are set to trans­form how peo­ple en­gage with each other and the world around them, so the ex­hil­a­rat­ing, high-pres­sure en­vi­ron­ment of

For­mula 1 is the best place to ex­plore the full po­ten­tial of these tech­nolo­gies.

In­no­va­tion Prize

Tata Com­mu­ni­ca­tions part­ners with For­mula One Man­age­ment and The Mercedes AMG Petronas For­mula One Team to pro­mote and re­ward con­nec­tiv­ity in­no­va­tion through the F1 Con­nec­tiv­ity In­no­va­tion Prize (FCIP). FCIP is a global plat­form that en­gages in­ter­na­tional brain­power against

the de­mand­ing back­drop of For­mula 1 rac­ing. “Af­ter 2 suc­cess­ful sea­sons, we are now into our third sea­son of the com­pe­ti­tion and the chal­lenge this year looks to un­leash the col­lec­tive brain­power of F1 fans and tech­nol­ogy en­thu­si­asts world­wide to show how cre­ative ap­pli­ca­tions of VR and AR, un­der­pinned by su­per­fast con­nec­tiv­ity, could boost F1 teams’ com­pet­i­tive­ness”, he said.

For a chance of win­ning the US $50,000 Grand Prize, fans need to de­velop a so­lu­tion that uses VR or AR to en­able closer col­lab­o­ra­tion be­tween the team of en­gi­neers on track­side and those work­ing re­motely at the team’s fac­tory in the UK. Cur­rently, the 2 teams of en­gi­neers come up with a race strat­egy, re­view com­po­nent changes and re­solve is­sues if any us­ing au­dio com­mu­ni­ca­tions and two-way video feeds be­tween the track and the fac­tory. The ob­jec­tive is to show how this col­lab­o­ra­tion could be en­hanced us­ing VR or AR dur­ing mid-sea­son tests, prac­tice, qual­i­fy­ing or race day, help­ing the two teams to be­come a more closely in­te­grated unit, and ul­ti­mately boost­ing the driv­ers’ com­pet­i­tive­ness.

Tech­nol­ogy trans­fer

All col­lab­o­ra­tions are about growth, in­no­va­tions, and thrilling ex­pe­ri­ences. With this as­so­ci­a­tion, both For­mula 1 and Tata Com­mu­ni­ca­tions unite to de­liver an en­hanced ex­pe­ri­ence to the fan base ev­ery time. Even a split seco se­cond of data trans­fer de­lay dur dur­ing a For­mula 1 race can pro prove to be fa­tal.

“With busi­nesses in­creas­ingly be be­com­ing global and cut­tingedge tech­nol­ogy com­ing into pla play, we have learnt a lot from ou our as­so­ci­a­tion with For­mula 1. He Hence, for us, this as­so­ci­a­tion w with For­mula 1 acts as a ca ca­pa­bil­ity show­case. We of­fer F1 in­no­va­tive ser­vices that e en­able them to carry out all t their races seam­lessly. We o of­ten tell our cus­tomers that i if we can do it for For­mula O One, we can do it for any­one”, Ka­pa­dia said.

The lessons Tata Com­mu­ni­ca­tions has learnt from its as­so­ci­a­tion with For­mula 1 are be­ing em­ployed to some of its en­ter­prises in­clude: Full-speed service from afar: Tech­nol­ogy de­ploy­ment at For­mula 1 has de­vel­oped at a very im­pres­sive speed. As the com­pany’s en­ter­prise cus­tomers ex­pand glob­ally, it has re­alised that it needs re­li­able tech­nol­ogy so­lu­tions, re­gard­less of lo­ca­tion. Even if the race is on the other side of the world, the “teams” on and off the track need to be connected. Hu­man col­lab­o­ra­tion is the key: How the en­gi­neers sit­ting at the pit wall an­a­lyse the data to be sent to the driver who, in the mean­time, tweaks crit­i­cal race strate­gies is a great ex­am­ple of team­work. It is un­der­stood that across any time zone around world, the per­fect mix of train­ing, mo­ti­va­tion, and lead­er­ship can ig­nite en­ter­prise teams to per­form to­gether at the same level again and again, pro­duc­ing re­sults that help com­pa­nies thrive in the midst of calm or chaos.

Driv­ing in­no­va­tion from start to fin­ish: Right from the be­gin­ning of the part­ner­ship with For­mula 1, Tata Com­mu­ni­ca­tions took full ad­van­tage of key tech­nol­ogy trends in rac­ing. It con­stantly looks at the road ahead, scan­ning the hori­zon for new op­por­tu­ni­ties and looking around the cor­ner at po­ten­tial twists and turns.

Be­yond the F1 track, the ap­proach to in­no­va­tion can in­spire global en­ter­prises to imag­ine the pos­si­bil­i­ties. The same tech used on the track is be­ing lever­aged in hos­pi­tals to re­motely man­age pa­tients. With the right amount of re­sources, be­fore long, Tata Com­mu­ni­ca­tions thinks that it will be able to change the ef­fi­ciency of hy­brid cars through F1 tech­nolo­gies us­ing the en­ergy they emit to pro­pel them for­ward. In essence, a car that cre­ates its own power.

“We meet en­ter­prise lead­ers ev­ery day who are looking at their busi­nesses and try­ing to find the next leap that pushes them out ahead of the com­pe­ti­tion. Bring­ing in­no­va­tion to the board room and cross-pol­li­na­tion of ideas, ex­per­tise and tech­nol­ogy is what is go­ing to pro­vide en­ter­prises a com­pet­i­tive edge,” Ka­pa­dia said.

Mehul Ka­pa­dia, Vice Pres­i­dent, F1 Busi­ness and Prod­uct Mar­ket­ing, Tata Com­mu­ni­ca­tions

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.