Fasching to pro­duce seat belts in In­dia, tar­gets SE Asian mar­kets

Auto components India - - CONTENTS - Story by: Anusha B Pho­tos: Bhar­gav TS

Fasching Salzburg GmbH, the Aus­tri­abased safety belt ma man­u­fac­turer, plans to set uup a man­u­fac­tur­ing fa­cil­ity in In­dia tar­get­ing also the mar­ket­mar­kets in coun­tries like Malaysia, VViet­nam, In­done­sia and Thai­land. FFasching de­vel­ops and pro­duces sasafety belts mainly for buses, coac­coaches, LCVs, trucks and wheel­chair ap­pli­ca­tions. It of­fers a wide rang range of safety-belts : two-point, three-pointt and spe­cial belts with i in­dif­fer­ent ver­sions and tech­nolo­gie tech­nolo­gies like STATIC, ALR, ELR and buck­le­buck­les.

Fasching’s gglobal prod­uct port­fo­lio in­cludes auau­to­matic lock­ing re­trac­tors, emer­gency lock­ing re­trac­tors, two-point belt sys­tems, three-point belt sys­tem, buck­les, and spe­ci­aspe­cial so­lu­tions like H-belts, bi­cy­cle tethteth­ers, fall pro­tec­tion belts, YoYo belts and five-point belt sys­tem­sys­tems.

Har­ald PesPessl, Sales Di­rec­tor and Autho­rised Of­fi­cer, Fasching Salzburg GGmbH, told Auto

Com­po­nentsIn­di­aCom­po­nen that, “We would like to point In­dia as a switch to broad­castb our busi­ness prospects. Keep­ing In­dia as a base, we couldco cover the South East Asian mar­kets.m For the past 4 to 5 years we have been sell­ing 60,000-80,000 seat belts in In­dia. Set­ting up a man­u­fac­tur­ing base in In­dia will open new av­enues for us. Cur­rently we have only 1 man­u­fac­tur­ing plant in Aus­tria and In­dia will be­come our se­cond man­u­fac­tur­ing lo­ca­tion. To start with, we would tar­get the com­mer­cial ve­hi­cle seg­ment­buses - as this zone has huge num­bers. We are plan­ning to lo­calise 99.9% and this will in­deed give us a cost ad­van­tage. We would also be tagged as one of the lo­cal sup­pli­ers.”

Fasching plans to pro­duce seat belts with tech­ni­cal in­puts from the par­ent com­pany and sup­ply them to buses, mini buses and mini vans. The tar­get group would be tier-2 and tier-1 sup­pli­ers. Around 80% of its sup­ply will go to tier-2 sup­pli­ers and 15% to tier-1 sup­pli­ers and the re­main­ing 5% will be bal­anced equally.

“We are sup­ply­ing safety prod­ucts to the cus­tomers. We will work with seat man­u­fac­tur­ers on how to struc­ture the seat, po­si­tion the re­trac­tor and make it func­tion flaw­less. Un­less we get the re­quired, lay­out our seat belt will not func­tion prop­erly. As we sell the prod­uct of safety we need to

dou­ble ver­ify the things be­fore go­ing on with the or­der book in­struc­tions,” Pessl said.

In­dian mar­ket is still at a nascent stage in adopt­ing safety prod­ucts de­liv­ered as a stand-alone feature, though seat belts are manda­tory for pas­sen­ger cars. But it would have been bet­ter the reg­u­la­tion get­ting ex­tended to buses, es­pe­cially in­ter­city buses, with a dead­line for com­pli­ance.

The man­u­fac­turer high­lighted that “Mercedes, Volvo and oth­ers are the play­ers who could di­rect the In­dian mar­ket to their set stan­dards. We can only man­u­fac­ture and sup­ply the prod­uct. As an ex­tended move we could ex­plain our prod­uct needs with cer­tain videos. The dif­fer­ence be­tween two­point and three-point seat belts could be ex­plained. Dur­ing 2004-2005, the ra­tio of two-point to three-point seat belts was 70:30. To­day it is 50:50 ac­com­pa­nied by the European norms. Four years down the line, we fore­see the same ra­tio to be 20:80 (Two-point:three-point),” Pessl said.

In the near fu­ture, the com­pany is not ex­pect­ing any big seat belt busi­ness in the lo­cal city buses. But the in­ter­city buses will be mech­a­nised with seat belts very soon in In­dia, he said. “Pas­sen­ger car seg­ment is not a rocket sci­ence for us. We have ca­pa­bil­i­ties ex­cept for the pre­ten­sion­ers. But pre­ten­sion­ers are only for pre­mium cars like BMW, Audi, Mercedes and Volvo. Small car seg­ments do not need them. Though car seg­ment is not go­ing to be our im­me­di­ate pri­or­ity, we are open-minded,” Pessl said.

Har­ald Pessl, Sales Di­rec­tor and Autho­rised Of­fi­cer, Fasching Salzburg GmbH

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