In­ter­view: Sam­son Khaou, Man­ag­ing Di­rec­tor, In­dia, Das­sault Sys­temes

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Q: What made Das­sault Sys­temes to bring dig­i­tal man­u­fac­tur­ing soft­ware to In­dia?

Khaou: The new man­u­fac­tur­ing soft­ware has been with us from day 1. If you look back, in the 1980s com­puter-aided ma­chin­ing (CAM) was used at the ini­tial phase when you had to de­sign a part you wanted to ma­chine. So our so­lu­tions ex­isted at that time through CATIA to ma­chine the part based on the 3D de­sign. Later it moved to dig­i­tal mockup, which was an old process for as­sem­bling dif­fer­ent 3D parts. This process faced a lot of chal­lenges. There­fore we came up with a dif­fer­ent so­lu­tion in the 90s, which took care of from ma­chin­ing to as­sem­bling in the pro­duc­tion line. When you say as­sem­bly it also means that how you add robotics sim­u­la­tion, be­cause you have some parts which are go­ing to get as­sem­bled man­u­ally and some by ro­bots. So our so­lu­tion ex­isted in the early 90s. What we saw in 2000 was how we could in­cor­po­rate all the spec­i­fi­ca­tion of weld­ing into the de­sign and how we were go­ing to have the full scale of sim­u­la­tion of the given fac­tory. Now as part of the first step of our trans­for­ma­tion with the 3DEXPERIENCE plat­form we are go­ing to lever­age it to en­able the dig­i­tal con­ti­nu­ity to have all the de­signs that can be used at the man­u­fac­tur­ing fa­cil­ity and how you can ac­tu­ally drive the ex­e­cu­tion of those op­er­a­tions us­ing the same ref­er­ence of the de­sign.

All these port­fo­lios have been with us from the in­cep­tion of the com­pany. Now what you see is: Why the man­u­fac­tur­ing plat­form is im­por­tant; how to foster the dig­i­tal con­ti­nu­ity based on the sin­gle source of tools of the prod­uct; how you are go­ing to lever­age all the au­to­ma­tion and the data that you gen­er­ate in the fac­tory; how you are go­ing to lever­age those in­for­ma­tion to im­prove the qual­ity of the ex­e­cu­tion, and how you can im­prove the op­ti­mi­sa­tion of the equip­ment. But the most im­por­tant thing that we learnt is that the engi­neers or the peo­ple who work have to be the part of this trans­for­ma­tion. Be­cause when you have to em­brace those changes to the tech­nol­ogy the crit­i­cal suc­cess fac­tor is the train­ing and you can see that all these dif­fer­ent tech­nolo­gies help peo­ple work­ing in the fac­tory to learn faster.

Q: How do you see the po­ten­tial of this prod­uct in In­dia?

Khaou: We see a great po­ten­tial in In­dia since many man­u­fac­tures are in­ter­ested in set­ting up their shops and we want to serve them here. When they set up a fac­tory here they will bring their best prac­tices that are used in their existing plant to glob­alise the process. For this they need to have a sys­tem, which al­low them to meet the qual­ity lev­els across their plants. There­fore our prod­uct will help them in ac­quir­ing data and in­te­grat­ing from en­gi­neer­ing to man­u­fac­tur­ing.

Q: So the new plat­form is go­ing to come as a sin­gle so­lu­tion?

Khaou: Our 3DEXPERIENCE help our cus­tomers put all their dif­fer­ent ap­pli­ca­tions and make them run to­gether in an in­te­grated man­ner and pro­vide them as a sinle pack­age.

Q: Will it also be a cost ef­fec­tive so­lu­tion?

Khaou: Cost comes with the value, prof­itabil­ity and ben­e­fits you gain. So ev­ery­thing is rel­a­tive. If you look at the sup­ply chain, some­times it will be small and medium-size com­pany. For them it is very im­por­tant to see how they can in­vest in tech­nol­ogy to be more com­pet­i­tive in the do­mes­tic mar­ket and even in the global mar­ket. It is like a sur­vival game.

To en­able the to­tal cost of own­er­ship we are re­leas­ing more and more so­lu­tions based on cloud. Our 3DEXPERIENCE is a cloud-based ar­chi­tec­ture, where you can re­duce the to­tal cost of own­er­ship. So you have a model where you do not need to in­vest in hard­ware and ev­ery­thing can be ac­cessed through in­ter­net. You can use the plat­form to de­sign or to sim­u­late what could be the man­u­fac­tur­ing cost.

Q: Is it pos­si­ble to in­te­grate your new so­lu­tion to the existing fac­to­ries and will your so­lu­tion help in sug­gest­ing the equip­ment as well?

Khaou: Yes, our so­lu­tion can be used in the existing lay­out. Our so­lu­tions also help the man­u­fac­tur­ers in val­i­dat­ing the new equip­ments that they are go­ing to in­stall. It will pro­vide a clear so­lu­tion whether to go with au­to­ma­tion or man­ual, how to man­age all the or­ches­tra­tion of the pro­duc­tion and lev­er­ag­ing on the new equip­ment that the com­pany is go­ing to in­stall.

Sys­temes said, “The world of man­u­fac­tur­ing has shifted its fo­cus from mass pro­duc­tion to mass cus­tomiza­tion and quick de­liv­ery to an on-de­mand gen­er­a­tion of con­sumers. Com­plete syn­chro­ni­sa­tion and in­te­gra­tion of op­er­a­tions, mod­u­lar­ity and pre­dic­tive an­a­lyt­ics have en­abled man­u­fac­tur­ers to pro­vide con­sumers with a per­son­alised ex­pe­ri­ence. Ad­di­tive man­u­fac­tur­ing is be­com­ing a game changer. ‘Man­u­fac­tur­ing in the Age of Ex­pe­ri­ence’ of­fers a unique op­por­tu­nity to ex­plore how in­dus­tries can dig­i­tally trans­form with the 3DEXPERIENCE plat­form.”

“Man­u­fac­tur­ing in the Age of Ex­pe­ri­ence” will also pro­vide a pre­view of the fu­ture of smart man­u­fac­tur­ing in the 3DEXPERIENCE Play­ground, a tech­nol­ogy show­case fea­tur­ing in­ter­ac­tive sta­tions. The Fu­ture Man­u­fac­tur­ing Cock­pit pro­vides a per­spec­tive on to­mor­row’s global en­ter­prises where pro­duc­tion com­plex­ity is han­dled with ease by a new holo­graphic 3D view of all lev­els of the value creation process. The 3DEXPERIENCE Fac­tory is a smart fac­tory so­lu­tion to de­sign and sim­u­late the be­hav­iour of the full pro­duc­tion line com­bin­ing the HTC Vive vir­tual real­ity sys­tem and Das­sault Sys­tèmes’ 3DEXPERIENCE plat­form. The 3D Lean Ex­pe­ri­ence pro­vides a real shop floor ex­pe­ri­ence de­vel­oped for op­er­a­tors, team lead­ers and su­per­vi­sors. Four Dig­i­tal Con­ti­nu­ity sce­nar­ios span­ning prod­uct en­gi­neer­ing to man­u­fac­tur­ing and back to prod­uct en­gi­neer­ing are also show­cased.

Com­ment­ing on the tech­nol­ogy show­case, Khaou added, “With ‘Man­u­fac­tur­ing in the Age of Ex­pe­ri­ence’ we will touch upon how tech­nol­ogy is break­ing down bar­ri­ers be­tween vir­tual and real­ity through the con­cepts of so­lar-pow­ered air­planes, smart homes and of­fices, 3D sim­u­lated hu­man hearts, and self-driven cars. It is in­spir­ing new gen­er­a­tions of mak­ers, engi­neers, sci­en­tists, brand evan­ge­lists and CEOs to develop the dis­rup­tive ex­pe­ri­ences that are defin­ing our era and creat­ing in­dus­tries of the fu­ture.”

Fau­re­cia In­te­rior Sys­tems’ En­gi­neer­ing IT Di­rec­tor, Eric Bor­gard, a cus­tomer of Das­sault Sys­temes said, “To meet the grow­ing de­mand from the cus­tomers and the pres­sures that ex­ist to­day we need to mi­grate to the dig­i­tal mod­el­ling plat­forms. Das­sault Sys­temes 3DEXPERIENCE plat­form not only helps in terms of en­hanc­ing pro­duc­tiv­ity but also of­fers the scope of sub­stan­tial dig­i­tal trans­for­ma­tion of the busi­ness.”

By us­ing Das­sault Sys­temes prod­uct glob­ally the OEMs are ben­e­fited across their en­gi­neer­ing ac­tiv­i­ties, ac­cordin to Xavier Sil­hou­ette, Vice Pres­i­dent – Sales, T&M In­dus­try, Das­sault Sys­temes. He said, “In In­dia Ashok Ley­land has achieved re­duc­tion in en­gi­neer­ing lead time by us­ing our so­lu­tions. Our so­lu­tions helped Fiat Chrysler Au­to­mo­biles (FCA) to en­hance about 15-30% de­sign stu­dio ef­fi­ciency. FCA has be­gun to de­ploy the “Drive Emo­tion” in­dus­try so­lu­tion ex­pe­ri­ence based on the 3DEXPERIENCE plat­form across its global de­sign stu­dios. With the 3DEXPERIENCE plat­form, FCA will vir­tu­ally unite its teams to de­sign and mar­ket spec­tac­u­lar and in­no­va­tive mo­bil­ity ex­pe­ri­ences for a new gen­er­a­tion of cus­tomers. FCA will move from ge­om­e­try and func­tional in­te­gra­tion ex­cel­lence to gen­er­a­tive mul­ti­physics de­sign ex­cel­lence. Also we are part­ner­ing with Ford Mo­tor Com­pany for vir­tual garages and lean pro­duc­tion runs,” he added.

Sam­son Khaou, Man­ag­ing Di­rec­tor, In­dia, Das­sault Sys­temes

Guil­laume Ven­droux, CEO, DELMIA, Das­sault Sys­temes

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