Pricol bets big on fuel pump module, ties up with Wenzhou Huirun
Pricol Limited, a leading manufacturer of automotive components and solutions provider for the global automotive market, has entered into an exclusive agreement with Wenzhou Huirun Electrical Machinery Co., Ltd (ACHR), for technical collaboration and, supply and production of fuel pump intends to further strengthen its automotive pump portfolio in India and will now become a comprehensive supplier of fuel pump module required for electronic fuel injection systems.
Wenzhou Huirun will support Pricol with product and process technologies for new business opportunities arising in all segments like two-and three- wheelers, passenger and commercial vehicles and off-road vehicles (both petrol and diesel systems).
With an initial investment of Rs 200 million over the next 3 years, Pricol eyes a market share of more than 30% in the twowheeler segment in India. With already confirmed order for this product with a leading twowheeler OEM in India, Pricol plans to manufacture 3 million to 6 million fuel pump modules for the implementation of BS VI.
After the implementation of BS VI norms in India by 2020, the entire two-wheeler industry will migrate to the electronic fuel injection system and the fuel pump module will be the key product in its functioning. The fuel pump module controlled by engine control unit (ECU) will inject metered amount of air and fuel mixture into the engine for effective combustion.
Vikram Mohan, Managing Director, Pricol Limited said, “FY-17 is going to be the most definitive year with our various strategic partnerships. Our priorities will be to strengthen our product portfolio, technology and production capabilities to meet the BS VI norms by 2020. India has overtaken China to emerge as the world’s biggest market for two-wheelers. With Wenzhou Huirun’s partnership, we are targeting over 30% market share in this product segment in the twowheeler market in India which is on a course to touch 20 million by 2020. Pricol being the Leader in the manufacture of fuel level sensor for the two-wheeler market in India, this partnership perfectly suits our product portfolio and capabilities.”
Huang Guoyao, Director of Wenzhou Huirun Electrical Machinery Co., Ltd said, “Until now, majority of motorcycles in India have employed conventional carburettor fuel system. Through our exclusive partnership with Pricol, we are looking forward in supporting them with our electric fuel pump and fuel pump modules which work with the most promising technology that will enhance positively the fuel economy, engine performances and also assist in reducing exhaust emissions, as compared to the conventional carburettor fuel system. With Pricol’s substantial leadership in the production of auto components and solutions, we aim to further strengthen its position and value through significant business growth in India.”
With over 40 years of expertise in the automotive components business, Pricol’s performance is driven by over 30 patents, 11 manufacturing units and 5 International business offices across the globe including India, Indonesia, Brazil, USA, Germany, Singapore, Thailand, Mexico, Czech Republic and Japan.
Wenzhou Huirun Electrical Machinery, founded in 1994, is a hi-tech enterprise with Independent intellectual property rights, professionally engaged in research, design, development and manufacturing of automobile electric fuel pumps and modules, and helped drafting the electric fuel pump standard in China. Over 90% of ACHR products are exported to customers all over the world, mainly in America and Europe. It actively boosts cooperation with the OE manufacturers and now has already cooperated with main auto manufacturing companies including SAIC, Dongfeng Nissan Zhengzhou, FAW and Nanjing Iveco on the R&D of automobile electric fuel pumps and module. ACHR is the leader in this product segment and experts in the two-wheeler segment.
Vikram Mohan, MD, Pricol (centre) along with the Wenzhou management