Ex­ide launches new range of bat­ter­ies

Auto components India - - CONTENTS - ACI

Ex­ide In­dus­tries, largest lead acid stor­age bat­tery man­u­fac­tur­ers, has launched a new range of bat­ter­ies, in­clud­ing its premium of­fer­ing ‘Epiq’ which comes with a six-year war­ranty.

“As the In­dian au­to­mo­tive mar­ket ma­tures and new gen­er­a­tion cars be­come more de­mand­ing with a slew of elec­tri­cal gad­gets putting more load on the ve­hi­cle’s elec­tri­cal sys­tem, the bat­tery has to live up to the ex­pec­ta­tions of the mod­ern auto en­thu­si­asts and keep pace with this chang­ing trend. We sourced the best tech­nol­ogy in the world to make a bat­tery that will last for a long time in the In­dian con­di­tions. Epiq takes the au­to­mo­tive bat­tery tech­nol­ogy in the coun­try to the next gen­er­a­tion,” Gau­tam Chatterjee, MD and CEO, Ex­ide In­dus­tries, said.

Ex­ide says that it con­ducted tri­als for the Epiq in typ­i­cal In­dian con­di­tions, like grid­locked traf­fic and pot­holed roads, for many months be­fore launch­ing it in the In­dian mar­ket. The com­pany says Epiq will be man­u­fac­tured at its fac­to­ries across the coun­try and sold ex­clu­sively through its na­tional net­work of 1,500 premium Ex­ide Care out­lets. “We put our unique knowl­edge of op­er­at­ing for 70 years in the In­dian mar­ket to bring out the Epiq. It will soon set a bench­mark in the In­dian bat­tery in­dus­try,” Su­bir Chakraborty, Di­rec­tor Au­to­mo­tive, Ex­ide In­dus­tries,


The new of­fer­ing by the com­pany is po­si­tioned and tar­geted at the high­est end of the au­to­mo­tive bat­tery af­ter­mar­ket and will be avail­able in full range for cars and SUVs op­er­at­ing in the In­dian mar­ket.

Ex­ide says Epiq is their most premium of­fer­ing for the ve­hic­u­lar range. The com­pany also has launched a slew of other prod­ucts tar­geted at the other seg­ments of the au­to­mo­tive bat­tery af­ter­mar­ket. An­tic­i­pat­ing the needs for a high­per­for­mance bat­tery at an af­ford­able price, it also launched Ex­ide Gold with 18-month war­ranty for the en­tire range of four­wheel­ers, while for the com­mer­cial and taxi mar­ket it launched the com­pet­i­tively-priced Ex­ide Cabby.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.