Auto Expo-The Mo­tor Show 2018: A Jour­ney from mo­tors to mo­bil­ity

Auto components India - - CONTENTS -

Auto Expo-The Mo­tor Show 2018 is be­ing or­gan­ised by the So­ci­ety of In­dian Au­to­mo­bile Man­u­fac­tur­ers (SIAM), jointly with Au­to­mo­tive Com­po­nent Man­u­fac­tur­ers As­so­ci­a­tion of In­dia (ACMA) and Con­fed­er­a­tion of In­dian In­dus­try (CII). Auto Expo, the big­gest ex­trav­a­ganza and muchawaited event of the au­to­mo­tive in­dus­try in In­dia, is sched­uled for Fe­bru­ary 9-14, 2018 at the state of the art ex­hi­bi­tion fa­cil­ity, the In­dia Expo Mart in Greater Noida, near Delhi. The in­au­gu­ra­tion is planned to be held on Fe­bru­ary 8, 2018.

Auto Expo is set to wit­ness over 100 new launches, with sev­eral global prod­uct and con­cept show­cases on `green mo­bil­ity’ to re­duce the pol­lu­tion lev­els fur­ther.

Be­sides, this year’s Expo is com­ing up with sev­eral unique Dig­i­tal In­dia ini­tia­tives, wherein Auto Expo 2018 will fea­ture a branded cus­tom ‘Twit­ter Emoji’, which has been cre­ated for the first time for any mo­tor show in the world. The ex­clu­sive Emoji will be avail­able to all users across the globe us­ing the Auto Expo hash­tag in their tweets. The Expo has also ini­ti­ated an in­te­grated “Auto Expo 2018 Mo­bile App” with new fea­tures, for bet­ter com­mu­ni­ca­tion be­tween vis­i­tors, ex­hibitors and Auto Expo or­gan­is­ers.

The 2018 edi­tion aims at cre­at­ing an al­lur­ing ex­pe­ri­ence for the vis­i­tors by res­ur­rect­ing a new brand im­age which will not only fo­cus on static dis­play of mo­tor ve­hi­cles, but will fo­cus on ‘En­tire Mo­bil­ity EcoSys­tem’, en­veloped by the theme of “Co-Cre­ate, Co-Ex­ist and Cel­e­brate”. This meta­mor­pho­sis will rechris­ten the im­age of ‘Auto Expo – The Mo­tor Show’ in­ter­na­tion­ally, and will al­low the dis­cern­ing vis­i­tors to ex­pe­ri­ence, com­pre­hend and ap­pre­ci­ate the kalei­do­scopic jour­ney of the au­to­mo­tive in­dus­try, es­pe­cially over the last 20 years.

Arun Mal­ho­tra, Chair­man, SIAM Trade Fair Group, said, “mo­bil­ity’s fu­ture evo­lu­tion is just be­gin­ning, and the cur­rent edi­tion will be a plat­form to show­case the best in mo­bil­ity and tech­nol­ogy for the con­sumers. Over the years, the Auto Expo has emerged as a global plat­form for the man­u­fac­tur­ers to show­case their best of prod­uct, tech­nol­ogy and fu­tur­is­tic vi­sions. We are con­fi­dent that this edi­tion will set new bench­marks glob­ally for the In­dian mo­bil­ity sys­tem so­lu­tions. It will also wit­ness much more of the en­tire Mo­bil­ity Ecosys­tem, show­cas­ing the fu­ture of mo­bil­ity in In­dia”.

Su­gato Sen, Deputy Di­rec­tor Gen­eral, SIAM, said “this edi­tion is one of the big­gest of this re­gion and we have moved away from just the static dis­plays of au­to­mo­biles to a more dy­namic show­case of to­tal mo­bil­ity so­lu­tions.”

About the ab­sence of a few top brands Sen said,”In ev­ery edi­tion of the Auto Expo, there will be some com­pa­nies which do not have any new ma­jor prod­uct to show­case or some other dif­fi­culty which keeps them from par­tic­i­pat­ing in the event. This time 24 new launches, against

15 last year, are sched­uled, mainly driven by pas­sen­ger cars and two-wheel­ers.” Sen said that the Auto Expo in In­dia sees the high­est num­ber of av­er­age foot­falls per day (100,000) com­pared to any other mo­tor show, glob­ally, which goes for nearly 14 days as com­pared to 2 or three days in In­dia.

Spe­cial Zones

Mo­tor Show will have mul­ti­ple zones for dif­fer­ent ac­tiv­i­ties with more fo­cus on new tech­nolo­gies and in­no­va­tions in the auto in­dus­try. They are:

Mo­tor­sports: His­tory of the sport from 1947 in the form of a time­line, a unique dis­play of cer­tain land­mark ve­hi­cles by mo­tor­sport bod­ies. Auto Gam­ing Arena: This zone caters to the world of gam­ing and aims to bring it alive at the Auto Expo by organizing the first All-In­dia Auto Gam­ing Cham­pi­onship.

#Fu­ture De­coded (VR Zone): This pro­vides the vis­i­tors a 360 de­grees ex­pe­ri­ence of driv­ing an au­tonomous ve­hi­cle. This one of a kind ex­pe­ri­ence will en­gage the young en­thu­si­asts and will give a hint of what fu­ture au­to­mo­bile tech­nol­ogy has to of­fer to them.

70 Years of In­dian Au­to­mo­bil­ity: A spe­cial zone on 70 years of the au­to­mo­bile in­dus­try in In­dia, co­in­cid­ing with the 70th an­niver­sary of In­dia’s In­de­pen­dence.

Ex­ot­ica: This zone will see dis­play of her­itage cars and su­per cars and will be cu­rated by their as­so­ci­a­tions.

Ap­pli­ca­tion Ve­hi­cles: This zone will show­case how Au­to­mo­bile In­dus­try is di­rectly/ in­di­rectly con­nected to daily life. Var­i­ous ap­pli­ca­tions of ve­hi­cles, such as Milk Van, Army Trucks, School Bus, Postal Ve­hi­cle, Fire Ten­der, Re­frig­er­ated Vans, etc will be dis­played.


AETMS-2018 will wit­ness par­tic­i­pa­tion of ve­hi­cle man­u­fac­tur­ers such as Maruti Suzuki, Tata Mo­tors, Mer­cedes Benz, Mahindra & Mahindra, Honda Cars, SML Isuzu, Re­nault, Hyundai, Toy­ota Kir­loskar, Hero Mo­to­Corp, Ashok Ley­land, TVS Mo­tor, HMSI, Pi­ag­gio, BMW, BMW Mo­tor­rad, MINI, Honda Mo­tor­cy­cles and Scooter, In­dia Yamaha, JBM Auto, Suzuki Mo­tor­cy­cles, and many more ma­jor play­ers in the In­dian & In­ter­na­tional mar­ket. Apart from the above ve­hi­cle brands, there will be some new en­trants in this edi­tion like Kia Mo­tors, In­dia Kawasaki and Cleve­land Cy­clew­erks etc.

This year’s Mo­tor Show will have par­tic­i­pa­tion of star­tups demon­strat­ing new tech­nolo­gies. Over a dozen of them have booked space to show­case their tech­nolo­gies and so­lu­tions in­clud­ing elec­tric, hy­brid and oth­ers.

Su­gato Sen, Deputy Di­rec­tor Gen­eral, SIAM and Arun Mal­ho­tra, Chair­man, SIAM Trade Fair Group.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.