Bosch sells starter motor division to ZMJ
The Bosch Group’s well-established starter motor and generator division has completed its transition to an independent company and will operate as SEG Automotive, effective immediately, including the local division SEG Automotive India. The company’s new owner is Zhengzhou Coal Mining Machinery Group Co (ZMJ) and an investment group. SEG Automotive India is an integral part of the global ggrowth and production strategy.
Set up in 1958, ZMJ is one of thehe largest developers and manufacturerss of mining machinery. With the acquisition cquisition of ASIMCO, a significant Chinese ese automotive supplier, ZMJ established blished the automobile sector as a second cond pillar of its business operations. s. In acquiring SEG Automotive, the Group is taking another logical step to becoming a global player in this sector. The Group comprises 22 subsidiaries, stock companies and holdings worldwide.
According to Anil Kumar M R, Managing Director, SEG Automotive motive India, “the name is new, but SEG EG Automotive is committed to continuity, ontinuity, especially in terms of location strategy and our employees. Their many years of experience in the company, competence and commitment contribute significantly to our success. In the future, our locations in India will play an even more important role in the worldwide SEG Automotive business, and continue to be an attractive employer in India. We strongly collaborate with our customers to remain as the preferred partner in the automotive industry”
More than a century ago – in March 1914 – Bosch presented its first electric starter motor for vehicles. It replaced the arduous and often hazardous cranking by hand. The year before had seen the introduction of the ‘Bosch light’. It powered the first electric lights for cars – and is the origin of the generators still commonly in use today. This Bosch division went on to continuously improve the efficiency and functionality of starter motors and generators for passenger cars and commercial vehicles – by inventing the trend-setting start/stop, for example.
With its highly innovative BRM (Boost Recuperation Machine), SEG Automotive is now paving the way for a cost-efficient and environment-friendly hybrid technology for vehicle manufacturers and their customers: the BRM enables regenerative braking and energy storage via a 48-volt electrical system to save fuel, enable a performance boost when passing or even to ‘coast’ with the engine switched off.
CO2 reduction for all drive technologies
The new company is committed to expanding its contribution to the reduction of CO2 emissions from passenger cars and commercial vehicles to address the challenge of climate protection – globally and across all drive technologies. Even though e-mobility continues to gain ground: the combustion engine will remain a ppillar of individual mobility worldwide for many years to come. This presents vehicvehicle manufacturers with major challenges in reducing fleet consumption and requires new solutions to achieve climate proteprotection goals (i.e. CO2 regulations).
With tthe BRM, SEG Automotive already alre offers a technology for hybridising hy petrol and diesel e engines in a cost-effective manner. Through the use of BRM, fuel consumption and CO2 emissions can be reduced by about 15 percent. p Advanced start/stop technology, tec as well as highefficiency effici generators from the SEG AutoAutomotive portfolio also provide significant COCO2 savings.
From the outset,outs the new company will be one of the most significant suppliers in its market segments. With 16 locations worldwide, over 8,000 employees and a powerful product range, SEG Automotive says it is strongly positioned across the world to meet the current and future challenges of automobile manufacturers. At the crucial points, the company goes for continuity: all locations will be retained, the focus remains on highest product quality and innovation through powerful engineering – and the journey towards e-mobility that started with the development of the BRM will continue.