Lo­cal­i­sa­tion at the core of strat­egy for In­dia

Auto components India - - COVER STORY -

Con­ti­nen­tal, with lo­cal­i­sa­tion at the core of its strat­egy for In­dia, has in­au­gu­rated its new line for the pro­duc­tion and as­sem­bly of Elec­tronic Con­trol Units (ECU) for two-wheeler and pas­sen­ger car Anti-lock Brak­ing Sys­tem (ABS) and Elec­tronic Sta­bil­ity Con­trol (ESC) in Ben­galuru. As part of its Ban­ga­lore Cen­tral Elec­tron­ics Plant, Con­ti­nen­tal’s largest plant in In­dia, it will cater to au­to­mo­tive OEMs in the coun­try. This strate­gic move to­wards “In the mar­ket, for the mar­ket” is also its next step in lo­cal­is­ing ABS and ESC, af­ter the sys­tem as­sem­bly that started in Gur­gaon last year.

Prashanth Doreswamy, Mar­ket Head of Con­ti­nen­tal In­dia and Man­ag­ing Di­rec­tor, Con­ti­nen­tal Au­to­mo­tive In­dia said, “we have been grow­ing steadily in the In­dian mar­ket, and will con­tinue to in­crease our man­u­fac­tur­ing ca­pac­ity to cater to the grow­ing de­mand. Lo­cal­i­sa­tion is at the core of our strat­egy for In­dia, and we are fully equipped with so­lu­tions and tech­nolo­gies that aid safe, ef­fi­cient and in­tel­li­gent mo­bil­ity. In­no­va­tive tech­nolo­gies and in­tel­li­gent sys­tems are im­per­a­tive for fu­ture mo­bil­ity in which life is pro­tected and in­juries are pre­vented.”

Har­ald Lichtinger, Head of Op­er­a­tions BU VED, Con­ti­nen­tal, said “the pace of adop­tion of safety tech­nolo­gies has ac­cel­er­ated in In­dia, thanks to the grow­ing con­sumer aware­ness and a con­certed ef­fort by the in­dus­try and Gov­ern­ment. Con­ti­nen­tal has suc­cess­fully part­nered with OEMs in Europe, Amer­i­cas and China, bring­ing down fa­tal­ity rates and shap­ing au­to­mo­tive in­dus­try trends. Our tech­nol­ogy, ex­per­tise and pro­duc­tion ca­pa­bil­i­ties will sup­port a sim­i­lar mis­sion in In­dia. Our in­vest­ment will also re­sult in di­rect and in­di­rect em­ploy­ment.”

Con­ti­nen­tal has been pur­su­ing a long-term strat­egy glob­ally to­wards “Vi­sion Zero” – a fu­ture with zero ac­ci­dents – through in­no­va­tions and on­go­ing im­prove­ment of com­po­nents and sys­tems mak­ing a de­ci­sive con­tri­bu­tion to greater road safety. In view of its ex­per­tise in ac­tive and pas­sive safety sys­tems, the com­pany sees it­self as a key driver in re­duc­ing the num­ber of traf­fic-re­lated fa­tal­i­ties, in­juries, and road ac­ci­dents through a more wide­spread use of tech­nolo­gies.

The im­pend­ing need of safety fea­tures in ve­hi­cles, driven pri­mar­ily by gov­ern­ment man­dates, will see the ABS mar­ket in In­dia grow­ing ex­po­nen­tially in the near term. Con­ti­nen­tal is welle­quipped to sup­port this growth. In 2016 Con­ti­nen­tal set up a line for lo­cal­i­sa­tion of ABS as­sem­bly, be­sides ESC sys­tems, in Gur­gaon.

ESC, al­though yet to be man­dated in In­dia, will be the next step to pro­vide more com­fort and safety to the driver, and will see an up­take in the next five years. The new lines can pro­duce ESC also. Con­ti­nen­tal is lo­cal­is­ing the en­tire value chain start­ing from mar­ket­ing to R&D to de­sign ac­cord­ing to lo­cal cus­tomer re­quire­ments.

Newspapers in English

Newspapers from India

© PressReader. All rights reserved.