Kia Mo­tors scripts India game plan

Auto components India - - CONTENTS - Story by: Bhar­gav TS

South-Korean au­tomaker Kia Mo­tors has scripted its India game plan. It is bullish about its first prod­uct, a com­pact sport­su­til­ity ve­hi­cle (SUV) based on the SP Con­cept. It was show­cased at the New Delhi Auto Expo 2018. The com­pany will roll out its first car from its up­com­ing fa­cil­ity at Yer­ra­manchi vil­lage in the Penu­gonda man­dal of Anan­ta­pur district in Andhra Pradesh by mid2019. The plant cov­ers an area of 23 million sqft and is ex­pected to cre­ate about 3,000 jobs and pro­duce 300,000 ve­hi­cles an­nu­ally once it is fully op­er­a­tional. Con­struc­tion of the fa­cil­ity be­gan in mid-2017 with an in­vest­ment of about $1.1 bil­lion (around Rs 7,050 crore).

Han Woo Park, CEO and Pres­i­dent, Kia Mo­tors Cor­po­ra­tion, said “Kia Mo­tors has big plans for India and the com­pany has al­ready made sig­nif­i­cant in­vest­ment in its plant in the coun­try. I am happy to an­nounce that the con­struc­tion of the plant is a month ahead of sched­ule. We are mak­ing ad­di­tional in­vest­ments in India and Kia will spend a to­tal of $2 bil­lion in India by 2021. This in­vest­ment will cre­ate more than 10,000 jobs. I be­lieve Kia will bring amaz­ing change and hope to the State of Andhra Pradesh and en­tire India. We are here to build more than just great cars. We aim to set a new stan­dard of au­to­mo­tive life­style ex­pe­ri­ence by pro­vid­ing In­dian con­sumers with world-class prod­ucts and ser­vice, and to en­gage deeply with the In­dian peo­ple and give back to the com­mu­nity when­ever pos­si­ble.”

Though Kia is a late en­trant to the In­dian car mar­ket, it has set its goals clear with prod­ucts that will be on its 3 pil­lar strat­egy; at­trac­tive de­sign, high-tech fea­tures, and re­li­a­bil­ity. The com­pany’s dis­tinc­tive de­sign iden­tity, in­clud­ing its hall­mark ‘tiger-nose’ grille, runs through the brand’s en­tire ve­hi­cle lineup, mak­ing the brand’s cars im­me­di­ately recog­nis­able. The SP Con­cept, which is de­signed for the In­dian mar­ket is bold and stylish. The car com­bines so­phis­ti­cated beauty, break­through tech­nol­ogy, and high func­tion­al­ity in an SUV form.

Kia Mo­tors India Man­ag­ing Di­rec­tor and CEO Kookhyun Shim said,”Kia Mo­tors is thrilled to en­ter

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