West­ern Dig­i­tal de­vel­ops dig­i­tal stor­age de­vices for au­to­mo­tive in­dus­try

Auto components India - - SPECIAL REPORT - Story by: Ramya Srini­vasan

The Cal­i­for­nia-based West­ern Dig­i­tal Cor­po­ra­tion (WDC), an in­no­va­tor in the stor­age in­dus­try, has de­vel­oped spe­cial­lytested prod­ucts which are cer­ti­fied to au­to­mo­tive in­dus­try stan­dards like 3D NAND flash, G-Tech­nol­ogy, HGST and SanDisk. WDC de­vel­ops and man­u­fac­tures stor­age solutions that en­ables in­dus­tries to cre­ate, man­age, ex­pe­ri­ence and pre­serve dig­i­tal con­tent. Its prod­ucts are mar­keted un­der 4 brands: G-Tech­nol­ogy, HGST, SanDisk, and WD.

In the over­all dig­i­tal data stor­age mar­ket in the world, au­to­mo­tive is still a small part. Be­cause of the huge trans­for­ma­tion in the auto in­dus­try, it is more ‘con­nected’ with the out­side world and the need for stor­age is grow­ing.

Vivek Tyagi, Di­rec­tor, In­dia Busi­ness De­vel­op­ment, SanDisk Com­mer­cial Sales and Sup­port, West­ern Dig­i­tal Cor­po­ra­tion, said “we are se­ri­ously look­ing at au­to­mo­tive mar­ket. We de­velop stor­age de­vices for larger op­er­a­tions. We con­tinue to de­velop more prod­ucts for the au­to­mo­tive sec­tor in the com­ing years. We of­fer en­crypted drives for the safe and se­cure stor­age. We build flash mem­ory-based prod­ucts which are bun­dled with the con­troller or a pro­ces­sor in­side that man­ages the flash to read, write and er­ror cor­rec­tion. This soft­ware runs on the same con­troller

which is in­te­grated.” “The en­tire ecosys­tem around the car is chang­ing. With all the tech­nolo­gies like con­nected cars, ve­hi­cle-ve­hi­cle com­mu­ni­ca­tion, they will have to han­dle more data stor­age. First, it needs more stor­age space. Sec­ondly, it re­quires faster pro­ces­sion ca­pa­bil­ity at the edge (in­side the car). So, the fu­ture prod­ucts will be based on 3D NAND Flash which is highly re­li­able in terms of en­durance. To en­hance the ca­pac­ity and re­li­a­bil­ity of the flash, the tech­nol­ogy is be­ing used to man­u­fac­ture in 3D. Ear­lier, the chips were made on 2D which means if you want to make a big­ger chip, then you have to en­hance the X and Y dimensions. 3D NAND helps to store more data and puts it one on the top of the other all the way up to 64 lay­ers. So, that’s why we man­u­fac­ture 3D tech­nol­ogy for the au­to­mo­tive in­dus­try. There are many ap­pli­ca­tions which the car com­pa­nies in­te­grate in­side the car to pro­vide se­cu­rity solutions to the cus­tomer. We are limited to im­ple­ment­ing se­cu­rity at the chip level,” he said.

“We are working with all the lead­ing OEMs in the world. Our flash stor­age goes into ei­ther the car telem­at­ics nav­i­ga­tion or in­fo­tain­ment sys­tem which need to store ei­ther the me­dia files or the maps for the nav­i­ga­tion de­vices. We pro­vide solutions at dif­fer­ent lev­els. Many com­pa­nies build em­bed­ded elec­tron­ics sys­tem for the cars. One level of stor­age comes in the form of a chip or semi-con­duc­tor stor­age de­vice that in­te­grated the pro­ces­sor in­side

the sys­tem. Its fea­tures in­clude se­cu­rity built-in, health mon­i­tor­ing of de­vice etc. The sec­ond level of stor­age we pro­vide is re­mov­able stor­age solutions like SD card or mi­cro SD card. These are de­signed for dif­fer­ent stan­dards and dif­fer­ent lev­els of in­tel­li­gence where one can write and erase data sev­eral times,” Tyagi said.

WDC brings in in­no­va­tive tech­nolo­gies like G-Tech­nol­ogy, HGST and SanDisk stor­age prod­ucts for the au­to­mo­tive in­dus­try. In many coun­tries, they in­stall ‘dash­cam’ to elim­i­nate dis­putes among cus­tomers and in­surance com­pa­nies for claims af­ter an ac­ci­dent. Dash­cam is a high­res­o­lu­tion video camera fit­ted in the dash­board, fac­ing the road. It con­stantly records the video of the car move­ment and needs more stor­age space. WDC makes spe­cial grade video stor­age SD cards and mi­cro SD cards.

G-Tech­nol­ogy’s roots are deeply in­grained in de­liv­er­ing pre­mium stor­age solutions for au­dio/video pro­duc­tion, pho­tog­ra­phy and the pro­fes­sional con­tent cre­ation mar­ket. From stor­ing, trans­fer­ring, edit­ing and dis­tribut­ing con­tent, G-Tech­nol­ogy makes the work­flow sim­pler, bet­ter and faster. G-Tech­nol­ogy’s high-per­for­mance portable and desk­top drives, flex­i­ble trans­fer/edit solutions and fast RAID sys­tems are built for pro­fes­sional con­tent cre­ation en­vi­ron­ments where per­for­mance and re­li­a­bil­ity are para­mount. Be­cause G-Tech­nol­ogy holds it­self to the high­est stan­dards, its prod­ucts can be found in pre­mier post-pro­duc­tion fa­cil­i­ties world­wide.

HGST helps the world har­ness the power of data. It pro­vides smarter stor­age solutions that power the mar­kets and com­pa­nies that shape lives—en­abling pos­si­bil­i­ties for the cloud, en­ter­prise and so­phis­ti­cated in­fra­struc­ture ev­ery­where.

SanDisk of­fers trusted and in­no­va­tive flash stor­age prod­ucts that have trans­formed the elec­tron­ics in­dus­try. SanDisk’s qual­ity, state-of-the-art solutions are at the heart of many of the world’s largest data cen­tres, and em­bed­ded in ad­vanced smart­phones, tablets and PCs.

“Our cus­tomers are us­ing larger and larger op­er­at­ing sys­tems which we learn from them. The size of the op­er­at­ing sys­tem in­clud­ing boot code, se­cu­rity and many ca­pa­bil­i­ties are grow­ing. The ba­sic flash mem­ory to store the op­er­at­ing sys­tem needs to be larger and se­cured. Then, we like to im­ple­ment some level of ar­ti­fi­cial in­tel­li­gence to an­a­lyse the data on a real-time ba­sis and in nav­i­ga­tion, they like to im­ple­ment 3D maps. Sim­i­larly, the in­stru­ment clus­ters were elec­tro me­chan­i­cal in the past. Now they think of at­tach­ing a 7- inch or 10inch LCD colour screen and also there is a con­cept of re­con­fig­urable clus­ter to change the clus­ter into dif­fer­ent colours in dif­fer­ent modes. Again, it re­quires a large stor­age and hence there is a need for larger flash,” Tyagi said. The com­pany pro­vides a broad port­fo­lio of of­fer­ings that cover 3 ma­jor cat­e­gories: Data cen­tre de­vices and solutions, client de­vices and client solutions. An in­creas­ing amount of data is be­ing man­aged on HDD and SSD in a cloud en­vi­ron­ment and West­ern Dig­i­tal Cor­po­ra­tion plays an im­por­tant role in pro­vid­ing se­cure stor­age prod­ucts and solutions. The com­pany ad­dresses the rapidly chang­ing land­scape of the stor­age mar­ket through a broad range of stor­age tech­nolo­gies, prod­uct port­fo­lios and a global reach to the in­dus­try.

Vivek Tyagi, Di­rec­tor, In­dia Busi­ness De­vel­op­ment, SanDisk Com­mer­cial Sales and Sup­port, West­ern Dig­i­tal Cor­po­ra­tion

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