Scal­ing new heights

Cel­e­brat­ing 50 years of its jour­ney, ABBE Group, the par­ent com­pany of Parveen Trav­els, is in talks to raise pri­vate eq­uity fund­ing of Rs. 250 crore.

Auto components India - - SPECIAL REPORT - Story by: Ramya Srini­vasan

Chen­nai-based Parveen Trav­els is plan­ning to raise pri­vate eq­uity fund­ing of Rs.250 crore to­wards ex­pand­ing its op­er­a­tions. Spe­cial­is­ing in the trans­port of peo­ple and goods, the com­pany, un­der the aegis of AB Busi­ness En­ter­prises (ABBE), which is cel­e­brat­ing 50 years of its jour­ney, and hav­ing a fleet of over 1500 ve­hi­cles, is in talks with lead­ing in­vest­ment banks to raise pri­vate eq­uity fund­ing. Con­fi­dent of se­cur­ing it on the ba­sis of its pop­u­lar­ity and loy­alty, the com­pany is look­ing at scal­ing new heights. Trac­ing its roots to the pur­chase of a me­tered taxi in 1967 for Rs. 15,000 by Janab Haji Al­lah Baksh, Parveen Trav­els came into be­ing in 1980. The es­tab­lish­ment of Parveen Trav­els also marked the en­try of Baksh’ 2 sons – As­lam and Afzal – into the busi­ness. The com­pany pur­chased 2 in­ter-city coaches and started op­er­at­ing them on the Chen­nai and Ban­ga­lore route. With em­pha­sis on driver train­ing and spe­cial tour pack­ages, the com­pany also started a par­cel ser­vice on the route that its buses plied on. A lo­gis­tics busi­ness was thus born.

The mod­ern buses that Parveen Trav­els de­ployed in 1990 trans­formed its im­age. The buses of­fered mod­ern seat­ing, good au­dio-vis­ual sys­tems, and lay em­pha­sis on safety. The com­pany be­gan air-con­di­tioned tourist bus ser­vices in 1991. This was ex­actly a year af­ter the the com­pany suf­fered a set­back. Its buses, sta­tioned at its hub, caught fire at night. Un­de­terred, the com­pany tapped new growth op­por­tu­ni­ties to get back in form. The IT rev­o­lu­tion and growth of a mod­ern auto in­dus­try in In­dia helped the com­pany to carve out a role of ma­jor travel ser­vice provider. The com­pany’s bus

fleet grew from 100 to 500. Cater­ing to the travel needs of 40 blue chip com­pa­nies, Parveen Trav­els turned out to be the first op­er­a­tor in Asia to adopt elec­tronic tick­et­ing. It was pro­vided only by air­lines then. With the pres­ence of the com­pany span­ning across five verticals – cargo, trans­port, staff, tour op­er­a­tions, driver train­ing academy and pro­fes­sional con­sul­tancy, the com­pany cul­ti­vated a strong pres­ence in lo­gis­tics, fuel, restau­rants, au­to­mo­biles, tourism and au­to­mo­tive spare parts.

Launch­ing an e-com­merce web­site in 2004, Parveen Trav­els pro­cured MercedesBenz multi-axle buses in In­dia in 2010. It was one of the first com­pa­nies in In­dia to pur­chase this coach. It also in­tro­duced buses in Chen­nai with fa­cil­i­ties to con­duct busi­ness con­fer­ences while trav­el­ling. Serv­ing 600 des­ti­na­tions and con­duct­ing 75 ser­vices per day span­ning South In­dia, the com­pany has come to trans­port up to 35,000 pas­sen­gers over a dis­tance of 225,000 km per day. Es­tab­lished in 2010, the Mo­tor­zone busi­ness ver­ti­cal - born out of the need to main­tain the fleet, has grown into a pow­er­ful en­tity that is ad­dress­ing the ser­vic­ing needs of ma­jor ve­hi­cle brands. Apart from an in­te­grated ser­vice fa­cil­ity for medium and heavy com­mer­cial ve­hi­cles, Mo­tor­zone op­er­ates au­tho­rised ser­vice cen­tres for Ashok Leyland, AMW Trucks, Daim­ler and Volvo.

Un­der the aegis of ABBE Group, which em­ploys over 3600 peo­ple, and is working to­wards be­com­ing a Rs. 1000 crore com­pany by 2020 (it is cur­rently Rs. 450 crore worth), Parveen Trav­els, to grow and stay ahead of the com­pe­ti­tion, is im­ple­ment­ing new and in­no­va­tive ideas. It is con­fi­dent that these will pos­i­tively in­flu­ence the or­gan­i­sa­tional cul­ture. In­vest­ing in an ex­otic car ser­vice com­pany, Parveen Trav­els, through AB Trucks (an au­tho­rised part­ner of AMW), Parveen Ex­press Lines and Parveen Lo­gis­tix, is cater­ing to the needs of sev­eral cor­po­rate com­pa­nies. It is en­sur­ing high level of cus­tomer sat­is­fac­tion. Cre­at­ing an uni­fied in­te­grated ser­vice cen­tre chain with one cen­tre ev­ery 250 Km away, the com­pany is hop­ing to ride on the in­dus­try stan­dards it has cre­ated in terms of in­fra­struc­ture, client ser­vices, etc. Ad­dress­ing the cus­tomer need for low cost per km, the com­pany is emerg­ing as a one-stop-shop for ve­hi­cle own­ers where their ser­vice, spares, ac­ces­sories, in­surance, and war­ranty needs are taken care of un­der one roof.

Stay­ing true to its motto of ‘Ser­vice be­fore one­self’, Parveen Trav­els, as part of the ABBE Group, is em­pha­sis­ing upon cus­tomer com­fort at ev­ery stage of the busi­ness. Set to play a key role in the en­deav­ours of its par­ent com­pany, the ABBE Group, which signed a Mem­o­ran­dum of Un­der­stand­ing (MoU) with Hun­gary-based Cse­pel Hold­ing Plc., re­cently, Parveen Trav­els is pre­par­ing to de­ploy elec­tric buses. As per the MoU, it will put 100 bat­tery op­er­ated in­ter-city lux­ury buses for the trans­porta­tion of pas­sen­gers.

Parveen Trav­els was one of the first bus op­er­a­tors to pro­cure Mercedes-Benz multi-axle buses.

The com­pany uses sys­tem ori­ented and pro­fes­sional manned solutions.

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