Con­ti­nen­tal, IIT Madras inks MoU to de­velop safe mo­bil­ity so­lu­tions

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In or­der to en­hance safety through Con­ti­nen­tal’s ADAS (Ad­vanced Driver As­sis­tance Sys­tems) busi­ness, the Ger­man com­po­nent maker Con­ti­nen­tal and In­dian In­sti­tute of Tech­nol­ogy Madras (IITM) have joined hands for ad­vanced re­search in ma­chine learn­ing. For which, a Mem­o­ran­dum of Un­der­stand­ing (MoU) was signed re­cently and code-named `Project Neu­roMo­tive’.

IIT Madras with its known ca­pa­bil­ity in ma­chine learn­ing and bio-in­spired neu­ral net­works will con­trib­ute to Con­ti­nen­tal’s ADAS (Ad­vanced Driver As­sis­tance Sys­tems) busi­ness that pro­vide driv­ers and pas­sen­gers ad­di­tional safety and in­creased com­fort. The `Project Neu­roMo­tive’ will aid Con­ti­nen­tal’s long-term strat­egy glob­ally to­wards `Vi­sion Zero’, a fu­ture with zero ac­ci­dents, through in­no­va­tions and on­go­ing im­prove­ment of com­po­nents and sys­tems mak­ing a de­ci­sive con­tri­bu­tion to greater road safety. Project Neu­roMo­tive is the first step in this JV and Con­ti­nen­tal wanted to in­vest in the tech­nolo­gies of to­mor­row. Be­ing a tech­nol­ogy com­pany, Con­ti­nen­tal fo­cus on mak­ing fu­ture mo­bil­ity con­cepts a re­al­ity.

Ac­cord­ing to Alexan­der Klotz, Head of Tech­ni­cal Cen­tre In­dia (TCI), Con­ti­nen­tal’s in-house R&D cen­tre, “With tech­nol­ogy grow­ing so rapidly, col­lab­o­ra­tive forms of R&D, where ex­perts from dif­fer­ent sec­tors come to­gether to de­velop com­ple­men­tary tech­nolo­gies, prom­ise bet­ter value at a quicker pace.”

Koltz fur­ther said, “An R&D Cen­tre like Con­ti­nen­tal’s TCI is con­stantly ex­plor­ing ways to im­prove its in­no­va­tion po­ten­tial. At Con­ti­nen­tal, AI plays a key role in ar­eas rang­ing from soft­ware to man­u­fac­tur­ing, and TCI has, in turn, fo­cused on de­vel­op­ing this com­pe­tency in-house in Bengaluru, to sup­port global projects in the ar­eas of safety and con­nec­tiv­ity. It is our aim to grow fur­ther the lo­cal com­pe­tence in AI, by hir­ing and lever­ag­ing the ecosys­tem through rel­e­vant part­ner­ships.”

“We are glad to part­ner with IIT Madras for ad­vanced re­search in ma­chine learn­ing and neu­ral net­works. Our ex­per­tise and ef­forts, com­bined with the strengths of IIT Madras, will pave the way for tech­no­log­i­cal ad­vance­ments that fur­ther re­duce traf­fic ca­su­al­ties, and po­ten­tially even de­velop ve­hi­cles in­ca­pable of get­ting into an ac­ci­dent,” Klotz said.

Ac­cord­ing to Ravin­dra Gettu, Dean (In­dus­trial Con­sul­tancy and Spon­sored Re­search), IIT Madras, “As an in­sti­tu­tion that is in the fron­tier of re­search, we are pleased to col­lab­o­rate with Con­ti­nen­tal. Prof. Srini­vasa Chakravarthy, Head of Neu­ro­science lab­o­ra­tory will col­lab­o­rate with Con­ti­nen­tal on `Project Neu­roMo­tive’. IIT Madras’ ex­per­tise in bio-in­spired neu­ral net­works can help ex­pand the scope of what as­sisted-driv­ing func­tions can ac­com­plish. Bioin­spired neu­ral net­works are be­com­ing in­creas­ingly im­por­tant for in­dus­tries and busi­nesses. They help to solve prob­lems based on the bi­o­log­i­cal knowl­edge of how hu­man brain learns and pro­cesses in­for­ma­tion. Thanks to ad­vance­ments in tech­nol­ogy, we can use this knowl­edge to im­prove the fu­ture of mo­bil­ity.”

Praveen Kumar, Head of En­gi­neer­ing, Busi­ness Unit ADAS (In­dia), Con­ti­nen­tal Au­to­mo­tive said, “ADAS sys­tems are the back­bone for au­to­mated driv­ing. These sys­tems as­sist the driver both in ev­ery­day sit­u­a­tions, and, are avail­able in dan­ger­ous sit­u­a­tions, when they warn the driver and even in­ter­vene in driv­ing when nec­es­sary. We need fail-safe ar­chi­tec­ture that, in the event of a po­ten­tial mal­func­tion keeps the ve­hi­cle in a safe op­er­at­ing state. There­fore, Con­ti­nen­tal uses AI to aid dif­fer­ent as­pects of as­sisted and au­to­mated driv­ing. Deep Learn­ing based methods out­per­form clas­sic methods with re­spect to per­for­mance. We be­lieve it is im­per­a­tive to con­tinue ex­plor­ing it to its full ex­tent. We are ex­cited about the pos­si­bil­i­ties `Project Neu­roMo­tive’ will open to sup­port our aim of mak­ing roads safer.”

Alexan­der Klotz, Head of Tech­ni­cal Cen­tre In­dia (TCI), Con­ti­nen­tal, Ravin­dra Gettu, Dean (In­dus­trial Con­sul­tancy and Spon­sored Re­search), IIT Madras, R. B. Verma, Ad­vi­sor, In­dus­trial Con­sul­tancy and Spon­sored Re­search.

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