Shri Ramm Auto Com­po­nents ex­pands fa­cil­ity, in­vests in au­to­ma­tion

Auto components India - - COVER STORY - Story by: Sricha­ran R

Shri Ramm Auto Com­po­nents in Am­bat­tur is ex­pand­ing its fa­cil­ity by bring­ing in a fully au­to­mated pro­duc­tion line for mo­tor case. “We have or­dered trans­fer press ma­chin­ery and a new fa­cil­ity is be­ing es­tab­lished to house it. The pro­duc­tion of the new ma­chin­ery is ex­pected to start in Q3 2018 and this will en­sure an in­crease in the pro­duc­tion ca­pac­ity by 4 times. We are also es­tab­lish­ing a new green­field project com­ing up with world-class tech­nol­ogy to cater to the grow­ing de­mands,” Raja Pan­duran­gan, Manag­ing Di­rec­tor, Shri Ramm Auto Com­po­nents, said.

The man­u­fac­tur­ing firm is en­gaged in the fab­ri­ca­tion of sheet metal sub-as­sem­blies and the man­u­fac­tur­ing of pressed com­po­nents. The three-decade old com­pany is ISO 9001 and 2000 cer­ti­fied and and is one of the lead­ing man­u­fac­tur­ers of press­ing auto com­po­nents in the South. It has a good track record of qual­ity de­liv­ery.

The pri­mary prod­ucts of the com­pany are the press com­po­nents like yokes and mo­tor cas­ings, Dec Lid Hinge etc. It uses CRCA EDD and sources raw ma­te­ri­als from Tata Steel, JSW, and POSCO. “We sup­ply to firms like MITSUBA SICAL In­dia Lim­ited, Lu­cas TVS, Wabco In­dia, PHA and Re­gen Power Tech. We make around 12 lakh com­po­nents a yer. Our turnover in 2017 was around Rs 400 lakh,” he said.

The com­po­nents maker comes un­der the or­ange cat­e­gory and is an eco-friendly firm with a clear track record. It has zero emis­sions and car­bon foot­print. The com­pany uses eco-friendly prod­ucts and re­cy­cles ma­te­ri­als wher­ever pos­si­ble.

About the cur­rent auto com­po­nents mar­ket in In­dia, Pan­duran­gan said, “the au­tocom­po­nents in­dus­try ac­counts for 2.3% of In­dia’s Gross Do­mes­tic Prod­uct (GDP) and em­ploys as many as 1.5 mil­lion peo­ple di­rectly and in­di­rectly each. A stable gov­ern­ment, in­creased pur­chas­ing power, large do­mes­tic mar­ket, and in­creas­ing devel­op­ment in in­fras­truc­ture have made In­dia a favourable des­ti­na­tion for in­vest­ment. The in­dus­try is ex­pected to post 13-15% growth rate in FY18, with the ro­bust growth in the do­mes­tic pas­sen­ger ve­hi­cle, com­mer­cial ve­hi­cle, trac­tor and two-wheeler seg­ments.

About the South In­dian mar­ket, he said, “It has a sig­nif­i­cant pres­ence of auto man­u­fac­tur­ers like Ford, Hin­dus­tan Mo­tors, Hyundai, Mahin­dra & Mahin­dra, Toy­ota Kir­loskar, Volvo etc. with thriv­ing de­mand. Po­ten­tially a small dip in the pro­jected growth is pos­si­ble since some of the OEMs are mov­ing to the western zone.”

With the BS VI com­ing in, Pan­duran­gan feels that there is a shift in prod­uct man­u­fac­tur­ers. He said that the com­po­nents are be­com­ing lighter and stronger due to tech­nol­ogy upgra­da­tion. “Our key cus­tomer, MITSUBA, has a sig­nif­i­cant fo­cus on light weight­ing. And, along with the cus­tomer we have ex­plored op­ti­mis­ing de­sign and al­ter­nate raw ma­te­ri­als to achieve lightweight­ing,” he said.

Raja Pan­duran­gan, Manag­ing Di­rec­tor, Shri Ramm Auto Com­po­nents

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