Tata Mo­tors launches Ti­ago NRG

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Tata Mo­tors has launched its new ad­di­tion to the pas­sen­ger ve­hi­cle fam­ily – Ti­ago NRG. Keep­ing the grow­ing as­pi­ra­tions of cus­tomers in mind, Tata Mo­tors has ex­tended the Ti­ago brand with an all-new SUVin­spired ve­hi­cle, po­si­tioned as the ‘Ur­ban Toughroader’. With its class-lead­ing de­sign and tech­nol­ogy, the Ti­ago NRG will make an en­tirely new style state­ment.

Pow­ered by the 1.2L Revotron petrol en­gine and the 1.05L Revo­torq diesel en­gine, the Ti­ago NRG will be avail­able with 5-speed man­ual trans­mis­sion. It will come in 3 at­trac­tive coluor op­tions – Mal­abar Sil­ver, Canyon Orange and Fuji White, with dual tone in­fin­ity black roof and roof rails. It is priced at Rs 5.49 lakh for the petrol ver­sion and Rs 6.31 lakh for the diesel ver­sion, ex-show­room Delhi.

Guenter Butschek, CEO and MD, Tata Mo­tors, said, “In line with our brand prom­ise ‘Con­nect­ing As­pi­ra­tions’, we want to be in sync with the grow­ing trend of bring­ing to mar­ket more SUV like ve­hi­cles. To meet this as­pi­ra­tion, we have launched the Ti­ago NRG as our ‘Ur­ban Toughroader’. With this launch, we are ex­tend­ing the Ti­ago brand and in­creas­ing our pres­ence by en­ter­ing into new seg­ments and tap­ping new sets of buy­ers. This launch is a step to­wards our Turn­around 2.0 jour­ney, as we con­tinue to fo­cus on ‘win­ning sus­tain­ably’ in the PV busi­ness. We are con­fi­dent that our cus­tomers will ap­pre­ci­ate the Ti­ago NRG just like the Ti­ago hatch­back.”

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