Pin­na­cle In­dus­tries fo­cuses on spe­cialty seat­ing

Auto components India - - COVER STORY - Story by: Sricha­ran R

Pin­na­cle In­dus­tries Lim­ited, the bus seat­ing and in­te­rior com­pany, with the sup­port of its new di­vi­sion, Pin­na­cle Spe­cial­ity Ve­hi­cles, tar­gets a turnover of Rs 500 crore by 2020. “With our new ven­ture into the spe­cial­ity ve­hi­cle seg­ments like mo­to­homes, busi­ness vans, mag­nifica tourer etc, where we of­fer cos­metic changes to com­plete trans­for­ma­tions for ve­hi­cles seg­ment for both com­mer­cial and per­sonal use. With our new plant, which is now op­er­a­tional, we ex­pect good growth and to hit the tar­get,” Sud­hir Mehta, Chair­man and Manag­ing Di­rec­tor, Pin­na­cle In­dus­tries Lim­ited, said.

Set up in 1996 in Pitham­pur, Mad­hya Pradesh, Pin­na­cle pro­duces au­to­mo­tive in­te­ri­ors, seat­ing sys­tems and com­po­nents. Over the years the com­pany has in­vested in and ex­panded its tech­nol­ogy part­ner­ships, man­u­fac­tur­ing sys­tems, and prod­uct range. “In­vest­ment has been made last year in the new fa­cil­ity. We pre­sented our spe­cial­ity ve­hi­cles at Auto Expo 2018 and re­ceived a good re­sponse. Th­ese units are now in the mar­ket. The plant is op­er­a­tional and we will be able to in­crease the ca­pac­ity of our fa­cil­ity. We be­lieve that spe­cial­ity ve­hi­cles will be the im­por­tant seg­ment for us to go for­ward.”

About the best prac­tices fol­lowed

in the fa­cil­ity, Mehta said, the com­pany meets all the qual­ity and en­vi­ron­men­tal reg­u­la­tions. The fa­cil­ity is also equipped with robots which bring in more out­put. “There is a lot of au­to­ma­tion in the plant. Most of our weld­ing and a few other things are done by robots and we are plan­ning to in­crease the num­ber. This is done mainly to bring in qual­ity prod­ucts. With au­to­ma­tion com­ing in, hu­mans will not be used less. This means more out­put per man. We want to make sure that we are in line with the global stan­dards,” he said.

A leader in the seat­ing sys­tems, the firm wit­nesses a cou­ple of trends in the In­dian mar­ket, with com­fort re­main­ing as the prime as­pect. “Com­fort will al­ways re­main as a trend in the In­dian mar­ket. It will be mostly in the bus seg­ment, where peo­ple travel for a longer dis­tance. With the elec­tric ve­hi­cles com­ing in, light weight­ing is be­com­ing more im­por­tant now. This is be­cause the weight has be­come a ma­jor cri­te­ria. With this, the seats are get­ting lighter. An­other ma­jor trend is that, many are fo­cussed on the safety pa­ram­e­ters. For the up­com­ing trends, we have made light-weight seats. We have planned to use more alu­minum in seats, to make the much lighter,” he said.

Pin­na­cle, from its very be­gin­ning, has de­vel­oped strate­gic tech­no­log­i­cal al­liances with sev­eral mar­ket lead­ers like Sa­por­iti Italia (Italy), LAM (Italy), Farplas (Turkey), ISAF (Italy), Ven­tal (Spain), Hapro In­ter­na­tional B.V. (Nether­lands) and VDL Bus Velno BV (Nether­lands) to achieve high­est qual­ity and ser­vice stan­dards in the in­dus­try. The com­pany has also been work­ing with ma­jor OEMs that in­clude Ashok Ley­land, Daim­ler, Dec­can Auto, Eicher, Force Mo­tors, Man Force Trucks, Mercedes-Benz, Sca­nia, Tata Mo­tors, Volvo etc. The com­pany ex­ports to Europe ainly for the af­ter­mar­kets. “We are al­ways in line with the new prod­uct launches of our part­ners. We are very much in line with their ve­hi­cle pro­grams and when a new pro­gram comes in our pro­duc­tion be­gins.”

Mehta said that the ma­jor dif­fer­ence be­tween them and their com­peti­tors will be the com­pany’s de­vel­op­ment ca­pa­bil­ity. “We do not just sup­ply the brand. What we do is, we start with pro­duc­tion de­sign, en­gi­neer­ing and other things in-house. With this, we are able to han­dle a lot of va­ri­eties. Es­pe­cially, the com­mer­cial ve­hi­cle seg­ment is very pe­cu­liar as we have high va­ri­ety, low vol­ume and our prod­ucts’ cy­cle time are be­com­ing less,” Mehta said.

With many of their prod­ucts com­ing in from the in-house de­sign, they hold the best R&D which fo­cuses only on their strengths. The firm has ap­plied for pa­tents and is look­ing for new de­vel­op­ments too. They in­vest 4-5% of their turnover in the R&D. Speak­ing about the in­te­rior de­sign mar­ket, Mehta said, the taste of the peo­ple is chang­ing and the seg­ment will con­tinue to grow. With the EVs com­ing in, Pin­na­cle is work­ing with many top firms for the in­te­ri­ors too. “As the au­to­mo­tive seg­ment is grow­ing, the in­te­rior de­sign seg­ment will also keep grow­ing,” he said.

Sud­hir Mehta, Chair­man and Manag­ing Di­rec­tor, Pin­na­cle In­dus­tries Lim­ited

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