TVS Motor bets big on its new commuter motorcycle Radeon
The new 110cc commuter motorcycle Radeon from the TVS Motor Company is a unique combination of sturdy metal build, robust style and plush comfort. TVS Radeon is targeted at the confident self-made Indian man. With the inclusion of this offering, TVS Motor Company has expanded its robust commuter motorcycle portfolio with a definite emphasis on developing products which meet distinct customer requirements and create customer delight. TVS Radeon will cater to the segment, which currently accounts for 31% of the consumer segment in the country.
Besidese Radeon, TVS Motor has the 110cc Star City, 110cc Victor models and 100cc Sport in its commuter motorcycle portfolio. The company says it has invested about Rs 60 crore to build the 110cc engine platform, which also powers Radeon. The 110cc engine delivers peak power output of 8.4 PS at 7000rpm and maximum torque of 8.7 Nm at 5000 rpm. TVS Radeon promises a sturdy and reliable experience for its customers, complete with a solid body, which is complemented by a strong steel tubular chassis. The specific design ensures longevity of the motorcycle.
K N Radhakrishnan, President and Chief Executive Officer, TVS Motor Company said, “TVS Radeon boasts of multiple first-in-class features and usage-led design, which offers strength, comfort, and style without compromising practicality. I am confident TVS Radeon will find favour with our consumers, who are looking for a strong, comfortable and durable motorcycle. We are aiming to sell 2 lakh units of the new bike in the next 1 year. With an aim to focus on millennials in semi-urban and rural markets.
Vinay Harne, Head, New Product Development, TVS Motor Company said, the R&D has further worked upon the 110cc DuraLife engine improving efficiencies around performance (claims class-leading acceleration of 0-60km per hour) and fuel economy (69.3ka as per WMTC standards). “The Radeon is built from scratch, deploying an all new frame (single cradle tubular with the engine as the stressed member). The frame is optimised to offer a lower seat height despite improved ground clearance. The R&D has given special attention to the seat profile, rider posture, handlebar position and overall ergonomics for best-in class comfort, handling and durability,” Hame said.
The Radeon motorcycle is equipped with patented Synchronized Braking Technology (SBT), a first-in-segment feature, which provides superior braking control and minimises skidding thus ensuring safety of the rider. The larger 18 size wheels coupled with the Dura Grip tyres provide better grip and comfort for the rider. TVS Radeon boasts of the largest cushioned seat in the segment, both in terms of length and width. The telescopic oil damped front suspension together with 5-step adjustable rear hydraulic shock absorber aid both comfort and longevity. The motorcycle provides a steady ride boasting of a long wheelbase of 1265 mm coupled with the high ground clearance of 180 mm. The riding experience is made seamless with a low seat height, self-start and handy functional features like a USB charging spot and convenient pillion grab-rail.
TVS Radeon has a stable, horizontal, design with stylish chrome ascents. The powerful head lamp, with a chrome bezel, is integrated with DRL (Daytime Running Lamp). It houses a long lasting 109.7cc Dura-Life engine, which is designed to offer a unique classic look with its stylish petrol tank’s ribbed thigh pads, a chrome finished speedometer, shock absorber shroud and silencer combination of power and fuel economy.
KN Radhakrishnan, President and CEO & Sudarshan Venu, JMD, TVS Motor Company