Brabo Robotics showcases TR12 and TR20
Brabo Robotics and Automation recently showcased the TR12 and TR20 industrial articulated robots aimed at the domestic market at an event, in Chennai.
Industrial automation has been the talk of the town for a while now. It is believed that robots will play a major role in the manufacturing sector. Due to minimum human intervention associated with automation, humans are feeling the heat considering several jobs are at stake. Contrary to the popular perception, Tata Motors wholly-owned subsidiary company Brabo Robotics and Automation (formerly TAL Manufacturing Solutions Limited), with the backdrop of robots needing human operators, is banking on its ability to provide manufacturing solutions, from concept to commissioning. The company recently showcased the Brabo TR12 and TR20 at an event, in Chennai. The TR12 and TR20 have rated payloads of 12kg and 20kg respectively and are aimed primarily considering the domestic demand in the country, With the help of a Built-in partnership with Italian firm, RTA Motion Control Systems, the robot aims at Micro, Small and Medium Scale Enterprises (MSMEs). Averred Paulson Antony Thoppil, Engineer, Sales and Marketing - Robotics, TAL Manufacturing
Solutions Limited, “The primary focus for these new products will be the Indian market. As a newly-formed entity, BRAL will get a good response from the customers.” “We are in the automation industry for more than 20 years. Three years ago, we came up with our own robots called TAL Brabo and today we have around five different models,” he added.
Competitive pricing and custom solutions
Brabo robots are priced on an application basis. With robot models priced at rupees six to seven lakh going upwards to Rs.16-17 lakh, the company is tactically aiming to remain competitive in the market. Besides manufacturing of industrial robots, BRAL is also into the factory automation business with projects within the Tata group and other companies. Thoppil said, “We help in the new technologies also. They include IoT, Automated Guided Vehicle (AGV), Automated Storage and Revival System (ASRS) among others.” He said,“We provide every automation requirement that our customers ask for,” he claimed. Thoppil explained that while competitor companies were just robot suppliers and relied on third-party solution providers to carry out the system integration, BRAL is in the market as an end-to-end solutions provider. “We provide the entire solution to the customers. With this, the customers will have more confidence and their reliability on us will increase.” To impart the desired working knowledge to customers, the company has built a training centre within its facility and is known to conduct workshops to increase customer awareness. “As the interface and programming are user friendly, it takes less time for the customers to understand it,” he added.
Made in India
Differentiating itself as a domestic company among global companies, the company expects to benefit owing to Indian roots, and with a certain cost advantage that it brings to the table. That apart, the company’s Pan-India presence and backing by the Tata group gives it a further edge over the competition. Being an Original Equipment Manufacturer, Brabo is also exploring partnerships with some international players. Testimony to this is the fact that the company has supplied a few robots to the Middle East and is actively looking at that market for its potential worth. Despite plans to expand in exports, the focus remains on India. In India, to create awareness and educate people, the company is trying to partner with educational institutions and conduct workshops. Setting aside the fear of several jobs being lost due to automation, Thoppil expressed that robots too need human intervention to carry out the tasks at hand in a seamless manner. “Robots will actually assist humans and not replace them. With this, they bring in more efficiency. There would be more jobs on the programming and application areas domain of robots,” he explained.
The evolution
Moving forward, the company is said to be working on the upgraded 20kg and 30kg payload variants of the Brabo. Claiming to have garnered a good response from the MSME sector for the robots, the company, according to Thoppil, sees a good potential and is working to bring in more cost-effective robots in the future. “There are many tier-2 and tier-3 customers from the automobile sector in Coimbatore and Chennai. Where the component manufacturers require robots for simple and complicated applications. We see a lot of potential here in the space we operate.” “We want to be the pioneers in the automation industry,” Thoppil concluded.