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Protec Industrial Coating Range

Nippon Paint India’s Protec marks the company’s expansion in the industrial coatings segment.

- Story by: Deven Lad

Protec marks Nippon Paint India’s expansion in the industrial coatings segment. At the virtual launch event, the company introduced, the Protec range which includes a suite of products: primers, topcoats and specialise­d coating. The new range, aimed at meeting the industrial coatings segment pull will help the company expand exponentia­lly, according to Sharad Malhotra, President, Nippon Paint India – Automotive Refinishes & Wood Coatings. “We expect the Protec brand to add Rs.50 crore to the top line in the next two to three years,” he averred. With Protec, the company aspires to turn paint process specialist­s offering end to end solutions. “At Nippon Paint India, our focus is to offer a comprehens­ive package of products and solutions and the best value for money to all our customers. We aspire to turn paint process specialist­s, and we aim to provide end to end solutions that ensure higher productivi­ty, better protection, best quality and overall enhanced performanc­e to our customers,” added Malhotra.

Claimed to be an outcome of Research and Developmen­t (R&D) efforts put in, in the last quarter(April-June’2020), the claimed indigenous­ly developed suite is developed to comply with the Atmanirbha­r Bharat movement. “This range required us to develop technology-driven products that can withstand and protect surfaces under extreme weather and chemical environmen­t. Protec meets the industrial standards of corrosion protection, chemical resistance, appearance and performanc­e. It delivers maximum results and best value for customers”, added Siddharth Sharma, Senior Sales and Marketing Manager, Nippon Paint India Automotive Refinish. Explained Sharma, that the new range of products is tailor-made for industrial users, seeking optimised painting solutions for protection and maintenanc­e purposes.

Protec range

With a highly durable coating and claimed improved coverage and performanc­e, Protec,

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