I see the change
Just as the industry came forward to support the government, it is justified to expect a helping hand.
From last month’s Covid-19 mutant strain sending shockwaves all over again, we have come a long way in just a month. Even though the state of being entirely in control of the pandemic is still some quarters away, the end is beginning to unfold. If you were watching the historic ‘Inauguration Day’ in the United States closely, you would resonate with a quote from Franklin D. Roosevelt, the 32nd President of the United States, “the only thing we have to fear is fear itself.” The powerful words hinted at nameless, unreasoning, unjustified terror paralysing the efforts required to convert retreat into advance. Apt for the times we live in! The vaccination drive kickstarted globally is akin to shot at restoring the balance. It is the first step to advance the recovery.
In India, it would also be interesting to study the churn in the OE business and the aftermarket. Companies must strive hard to avoid reduced revenues and a higher cost of acquiring new customers by allocating resources to maintain and upgrade existing customer relationships. It will help keep at bay, the heartburn. A few days from the Union Budget, the industry has its wishlist ready and one can only hope it gets what it wants. In words of the newly sworn-in 46th President of the United States, Joseph Robinette Biden Jr., “there’s no accounting for what fate will deal you. Some days when you need a hand. There are other days when we’re called to lend a hand. That’s how it has to be.” Just as the industry came forward to support the government, it is justified to expect a helping hand.
In this issue, you will also find appended, the nomination form for the 5th Auto Components India awards. I see the change and seek your nominations. It’s time we acknowledge your show of strength and resilience in the last year. It is bound to have a lasting impact in the coming quarters.
Ashish Bhatia
Executive Editor | a.bhatia@nextgenpublishing.net