The glitz and glamour of the Auto Expo 2018

Auto Today - - Editorial - Yo­gen­dra Pratap Edi­tor yo­gen­dra.pratap@in­to­day.com @Yo­genPratap

This is­sue of the mag­a­zine is ded­i­cated to the Auto Expo 2018 and so it should be, with over 75 pages de­voted to the coun­try’s only, pan-In­dia mo­tor show. In case you were there, you can get all the de­tails and those that you missed out on. If you weren’t, then grab a copy of the is­sue to know what’s new and trend­ing. From celebrity glitz, cars, mo­tor­cy­cles to even trucks and buses, we have it all cov­ered.

With the auto expo on, it is dif­fi­cult to take one’s at­ten­tion away but there was also the re­veal of the Ford Freestyle this month apart from a cou­ple of other launches. Ford is go­ing the right way, adding more body-styles to the plat­form that un­der­pin the Figo and the As­pire, and with its new and cheaper and more fuel ef­fi­cient Dragon en­gine down­scaled to three-cylin­ders for the Freestyle, the com­pany seems to be up­ping its game. It seems to be get­ting ready for an even more crowded mar­ket­place with both Kia Mo­tors and PSA Group (own­ers of brands like Peu­geot and Citroen) gear­ing up to make their mark. At the frame­work in­stal­la­tion cer­e­mony of the Kia plant in Andhra Pradesh, my col­leagues got an op­por­tu­nity to drive some cars. They were rather im­pressed, as was I, with the Stinger that I drove a few months ear­lier. Amongst the first cars made here will be a sub-4m SUV and a com­pact SUV. From what one has seen with Kia glob­ally and with the SP-con­cept that was show­cased at the expo, it is go­ing to be an in­ter­est­ing cou­ple of years ahead. For the first time in a long time, there will be three to four new brands that aim to es­tab­lish them­selves in In­dia. The bike mar­ket has also seen some ac­tion with two good prod­ucts be­ing un­veiled this month. First is the Ntorq and the other is the Xpulse, Hero Mo­toCorp’s first foray into the ad­ven­ture mo­tor­cy­cle seg­ment in In­dia.

Read about all this and more in this Auto Expo spe­cial is­sue and drive and ride safe. Catch you on our weekly AUTO TO­DAY show on IN­DIA TO­DAY TV over the week­end and if not, then next month in these very pages of the mag­a­zine.

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