Ford Freestyle

Ford re­veals their new­est of­fer­ing

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Named the Freestyle, Ford had the global pre­mier of its new hatch­back based on the Figo which the com­pany calls a com­pact util­ity ve­hi­cle. Hav­ing started the com­pact SUV rage with the Ford EcoS­port, the com­pact SUV space has steadily be­come the fastest grow­ing seg­ment in the coun­try. Now, more than ever, there is an in­creased fo­cus on SUV-like look­ing ve­hi­cles and the Freestyle is Ford’s an­swer to that.

The Freestyle uses de­sign el­e­ments usu­ally as­so­ci­ated with SUVs to give it a bold look, a more com­mand­ing stance, larger wheels and plas­tic cladding all around. In the front a three-dimensional grille and a sil­ver un­der-body skid plate, well-sculpted bumper el­e­ments and fog lamp re­cesses—all give it a con­tem­po­rary SUV look.

Anurag Mehro­tra, pres­i­dent and man­ag­ing di­rec­tor, Ford In­dia said, “The global un­veil of the Ford Freestyle strength­ens Ford’s con­tin­ued com­mit­ment to In­dia to bring prod­ucts that con­sumers want and value. With the cool, ca­pa­ble and con­nected Ford Freestyle, we are adding yet an­other great prod­uct to our di­verse port­fo­lio.”

The in­te­ri­ors are sim­i­lar to that of the Figo and the dash looks up­mar­ket with a 6.5-inch touch­screen tak­ing cen­trestage and be­ing part of Ford’s lat­est in­fo­tain­ment and sys­tem SYNC 3. This al­lows users to con­trol their en­ter­tain­ment and con­nected smart phones with con­ver­sa­tional voice com­mands. Pow­er­ing the Freestyle will be a 1.2-litre petrol en­gine, an it­er­a­tion of the new 1.5-litre Dragon en­gine seen on the face-lifted EcoS­port. The 3-cylin­der TiVCT en­gine is es­sen­tially made with the re­moval of one cylin­der from the Dragon en­gine and puts out 96bhp of max power and 120Nm of torque. The 1.5-litre diesel that pow­ers both the Figo as well as the EcoS­port will con­tinue to be avail­able on the Freestyle. The Freestyle will also of­fer the best in terms of safety with six airbags, trac­tion con­trol, ABS with EBD and ac­tive rollover pro­tec­tion. Mehro­tra added, “Just like we did with the EcoS­port, we see a lot of po­ten­tial in of­fer­ing this com­pact util­ity ve­hi­cle to meet the SUV own­ing as­pi­ra­tions.” The new com­pact SUV will be man­u­fac­tured at Ford’s Gu­jarat plant and will also be ex­ported. Sales in In­dia will be­gin from the sec­ond quar­ter of 2018.

Rahul Gau­tam, VP Mar­ket­ing, Vi­nay Raina, ED mar­ket­ing, sales and ser­vice (on the left of the car) and Anurag Mehro­tra, pres­i­dent & MD, Ford In­dia at the global pre­view of the Ford Freestyle

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