Partners & Vendors

paisa.com has directly tied up with several startups in the stock trading ecosystem and offers direct trading execution from their platforms by exposing open APIs to them that give clients a seamless experience on these platforms. Many of 5paisa.com’s application components are built and maintained by its partners. The company believes in focusing on areas that help it differentiate and add value. Prakarsh Gagdani explains: “Parts that are readily available are obtained and integrated into our overall offering. This helps us stay lean and offer the best features faster. We use a mix of Azure and Netmagic for hosting our infrastructure. Zoho is one of our key partners and we use many of its applications for our internal processes. Marketplace Technologies is another key partner that supports our back-office applications.”