‘Ride Along with MRF’

MRF TYRES, THE LEADING TWO-WHEELER TYRE MAKERS IN THE country, recently launched a new initiative for the two-wheeler community in the country. Called ‘Ride Along with MRF’, this initiative aims to bring two-wheeler riders on a single platform where they can share their experiences, plan rides and also educate others about group riding. The ‘Ride Along with MRF’ community will also advocate rider safety and riding tips along with trip planning.

A new website ( www.ridealongwithmrf.com) has been launched by MRF which will offer ride ideas given by members and curated by experts. These experts, called ‘ambassadors’ by MRF, will help the novice touring enthusiasts enter the fascinating world of motorcycle touring by guiding them through the process of planning and executing a ride. These ambassadors will also hold weekly rides where other riders can join and learn the intricacies of touring.

MRF also propose to conduct a special ‘Ride for a Cause’ once a month to promote a cause or to celebrate a cause or occasion.

The ride community will start off in nine cities, namely, Mumbai, Delhi, Kolkata, Chandigarh, Pune, Nagpur, Bengaluru, Hyderabad, and Dharamshala initially and will expand to other cities and towns as well.