BSA Back on the Road in 2019

ONCE A PROMINENT NAME IN THE WORLD OF MOTORCYCLING, BSA was a brand whose glory seemed to have waned in recent times. Cheaper competition and a few bad marketing decisions saw the demise of the brand in 1972. The scenario now, however, holds promise following the acquisition of this legendary brand by Mahindra.

Mahindra recently confirmed that they would be launching the brand worldwide with the first models appearing in the market in 2019. Mahindra also said that they had noticed a lack of motorcycles in the large capacity single-cylinder market.

Furthermore, Mahindra have confirmed that they own the rights to the iconic Gold Star café racer, thus giving rise to the hope of the return of the first café racer. The company announced that it would target the 500 to 700-cc market. They are currently looking at establishing a manufacturing plant in the United Kingdom.