You have always been at the forefront, reachwise, in the premium segment but other brands are beginning to catch up as well. Do you plan to change your approach or more of the same?

VP:

For us expanding our network is not about just number of showrooms; it’s never been that. We don’t decide which town we want to get into based on population or GDP or whatever those demographic parameters are. For us, it’s about how many Harley owners there are in that city. So whenever it reaches that threshold, we enter that market. We recently opened a first dealership in the northeast in Guwahati, where we already had 100 riders in and around the area which is phenomenal. We are already up to 23 dealers in 21 cities and we’ll continue to expand to wherever our customers are going to be.