After working at a performance motorcycle manufacturing firm, how has your first year been at Dainese?

Bike India (BI):

Cristiano Silei (CS):

Good. The best and most important part of Dainese is our mission: advocating and delivering safety to people, like us, who have a passion for dynamic sports. And it makes a huge difference when you come from a motorcycle manufacturer where you produce objects that have inherent danger and now, at Dainese, we have to do everything to protect people like us who have a passion for dynamic sports.

It is hard work but at the end of the day if you have contributed even a little bit to save someone from getting injured or in some cases even saving their lives, the feeling is phenomenal.

The great thing is that we have great brands like Dainese and AGV helmets. Next year Dainese will complete 45 years of producing topquality protection gear for motorcycling, skiing, and horseback riding. AGV is the most iconic motorcycle brand of helmets and has been around for about 70 years now.

BI: analyse data 1,000 times per second and each one of those 1,000 times it determines whether you need to deploy the airbags or not. I mean this is more futuristic than most of us are used to, right?

Our new back protector, for example, is a fantastic product for India. It supports the rider’s back and, at the same time, delivers the maximum protection but also with breathability, lightness and flexibility.

BI: