How does the company keep the passion alive even after so many years and yet keep evolving with the technology?

CS:

We have a very clear mission of focusing on safety and the way we do that is by research. We continuously research and study the human body in the most extreme conditions; whether it is 300 km/h on a racetrack or coming downhill on skis at 150 km/h. You might be surprised to know that we have also worked with MIT and European space agencies where we did advanced research by sending humans to space. Whatever we learned about the human body in those conditions, we apply it on the development of new safety products. Passion is like fuel. We have a passion for technology, for innovation and for sports. This fuels everybody at Dainese to consistently deliver more and work harder. This is a fantastic element of what we do.

BI:

CS: