Bike India

Will we ever see any motorcycle racing involvemen­t from Motul in India? Maybe, in the future?

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RG:

We are pushing for it. We use motor sport as an extremely premium display to show our fans the quality we have to offer and motor sport is a perfect way to do it. It is easy to buy branding and TV time but we don’t do that because we want to do things for the long term. It means that there will never be a Motul sponsorshi­p for just a year. Because there is so much that you discover in the first year itself and then it takes even more time to improve. It is in the second or the third year that we get the desired outcome. So we always look to long-term commitment. We have a 360-degree approach where we work with everyone involved to deliver more value. We also support teams and this is the way we work. We always want our associates to benefit from us.

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